Social Media Marketing Trends for 2020
Since the dawn of Facebook way back in 2004 alongside the evolution of smartphones, social media has slowly been working its way into our lives. Now racking up a total of over 3.4 billion users worldwide, it’s safe to say that this is a pretty huge industry! With an audience like that, it’s no surprise that businesses were soon jumping at the chance to market on it - and for good reason too. With global reach, in-depth analytics, and targeted ads, it’s revolutionised the way we advertise ourselves. So, as we move into a new year - and decade - it’s
Innovative web design trends for 2020
When it comes to design, trends are constantly changing - even in the digital world! New tech and innovations mean that web design rarely sits still, and to make sure you’re providing your customers with the best experience it’s important you move with it. To make sure you keep up this year, check out the top web design trends we’ve picked out for 2020 and get inspired. 1) Getting Darker Example: New JUMO Concept incorporates dark design into their website to match their products and enhance the sleek, modern feel. A hit this year will simply be turning the lights down on your
Why Digital Marketing Is Important to Any Business
There’s no denying that we live in a digital age. From Googling every little thing that crosses our minds to spending large amounts of time scrolling through social media, it seems that our lives are moving more and more online. In fact, a fifth of people now spend more than 40 hours a week plugged into the digital world! So, it’s no surprise that businesses are jumping online too, transferring from traditional to digital marketing to grow their brand. But why is this so important to do, and how could it help you? The Rise of Digital The past decade alone has
Is it Time for a New Website?
Your business’ website is the beating heart of your brand. It’s the place your audience will go to when they’ve heard your name and want to know more, or perhaps even just searched for something you’re offering, and it’s the key to winning them over. But, if your website isn’t up to scratch and doesn’t make the right first impression, you might send potential customers straight into the arms of your competitors. This is why it’s so important to know when you’ve got a great site and when yours might be in need of a bit of a makeover -
New trends in SEO Marketing for 2019
As a full service advertising, marketing and design agency, the Peppermint team is very aware of the importance of Search Engine Optimisation (SEO) for our clients. We have SEO experts working with us who know all the tricks and tools to ensure that our clients’ websites reach the top rankings in the shortest possible time, and you can be sure that if you are a Peppermint client that we will do everything to make sure you achieve and maintain a high Google ranking. SEO is changing in 2019 SEO is changing all the time and we’ve been looking at some of the SEO
Peppermint: The leading experts in expat marketing on the Costa del Sol, Spain
Reaching the expat market on the Costa del Sol is a challenge that Peppermint, a full service marketing, advertising and design agency, has solved with ease on numerous occasions, through a series of campaigns. There is a good reason for this: the Peppermint team is composed of native English speakers. That is one advantage, but there are others. The British and Irish form a substantial community within the expat market on the Costa del Sol, and we understand their cultures. This is a significant advantage: one that is arguably more important than speaking English. Our knowledge of these neighbouring cultures and
The Peppermint View: Marketing Trends in 2019
Peppermint is a full service design and marketing agency based in Marbella, Malaga offering a complete range of marketing services, including graphic design, web design, digital marketing, corporate identity, event management and much more, so we’re always keen to keep an eye on upcoming trends in the marketing sphere. We have noticed that there is a handful of key marketing trends likely to dominate in 2019, so let’s take a look at them and what they could mean for your business. A move away from traditional advertising For some years now, we have known that a shift has been occurring in what
Getting the short form ad right
Even people who work in marketing are tempted to skip ads that are forced on us when what we really wanted to do was read an article, or watch a music video. It’s even more tempting if you see the ad is more than 20 seconds long, and at length the option to hit Exit and skip the ad is available. However, with short form ads, which are typically no longer than six seconds, that option is not available, in which case, getting that short form advert exactly right is what is needed. Short form adverts present an opportunity to engage
Clever marketing campaigns
What are your first thoughts about a marketing campaign for your company r brand? Do you immediately think “online ad campaign, press releases and social media strategy?” Those are the standard tools, but marketing can be a lot more imaginative if you just think outside the box. If you really want to get people talking about your business, try these unusual marketing tactics. Viral videos Do you remember Dove's "Real Beauty" campaign from 2013? That’s a great example of how video can promote brand. It went viral because it didn’t just talk about the product; it also raised awareness about women’s body image
6 tips for building your personal brand
Branding is what distinguishes your business from your competitors. It can be based on anything from a symbol (logo), the name, the design look, the reputation, to the emotion it makes customers feel. Branding isn’t just for large companies; if you’re a freelance yoga teacher you still need to establish your brand if you want to build a client base. You might even want to build a brand in preparation for job hunting to ensure that you’re not just another faceless CV. However, for some people, this is a daunting task. Where do you start, for example? We’ve put together some