Why Digital Marketing Is Important to Any Business
There’s no denying that we live in a digital age. From Googling every little thing that crosses our minds to spending large amounts of time scrolling through social media, it seems that our lives are moving more and more online. In fact, a fifth of people now spend more than 40 hours a week plugged into the digital world! So, it’s no surprise that businesses are jumping online too, transferring from traditional to digital marketing to grow their brand. But why is this so important to do, and how could it help you?
The Rise of Digital
The past decade alone has seen an evolution of epic proportions when it comes to digital, and mobile phones have been at its centre. Since just 2016, the number of people who own a smartphone worldwide has increased by a whopping 40%, bringing the total to 3.5 billion. By 2022, that’s expected to jump to over 7 billion, and with so many people going digital it becomes a marketing haven for businesses.
Whilst this has been happening, the audience for older marketing methods has been declining, such as radio, and 18-24 year olds are already spending more time on their phones than they are watching TV. There are also now 2 billion online shoppers around the globe, and chances are that some of them are looking for exactly what you’re offering.
The shift is happening and the world is going digital, which means your business should too.
Endless Marketing Opportunities
Along with the huge, global audience digital marketing brings, it also offers a host of different options for your brand to try, including social media, SEO, content marketing, and online ads. It’s also highly adaptable, so if one method isn’t working you don’t necessarily have to ditch it all together. Instead, you could try altering the audience it’s reaching or quickly adjust some of the content, letting you change aspects to improve your strategy without having to start from scratch.
After you’ve perfected your initial digital marketing methods, the profits will start rolling in and, if you invest wisely, you can keep expanding your digital marketing almost infinitely, creating more brand awareness and constantly growing.
Digital marketing is affordable, adaptable, and a must if you’re looking to remain afloat in the future.
What You Should Do
If you’re yet to jump on board the digital marketing train or don’t think your strategy is quite right, our digital marketing experts at Peppermint can help you. We’ll take a look at where you are, where you want to be, and how you can get there before creating a digital marketing plan that we can implement together.
Want to know more? Get in touch with our team today and let’s start chatting about your brand’s future.