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Peppermint Creates SL

Urb. Señorio de Cortes 44,
Nueva Atalaya, 29688
Estepona, Malaga, Spain
T: (+34) 951 316 553 E: info@peppermintcreate.com

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Google: Fewer Links Needed to Rank Pages - What This Means for Your Business   Recently, Google announced a significant shift in how it ranks websites on Google. Gary Illyes from Google revealed that right now, you need only a few backlinks to help your website rank pages effectively. Speaking at the SERP Conf event back in April, he revealed that over the years, Google has placed less and less importance on backlinks to rank pages, adding that Google Search actually “needs very few links” in order for a website to start ranking. This marks a big change in digital marketing, especially those

Among the Gen Z crowd, TikTok has become more than just a source of amusement; it's now the go-to search engine for a generation raised in the age of social media, according to reports in late 2023 and early 2024. In this blog post, we’ll be taking a look at how this trend has evolved and why younger generations appear to be turning their back on Google, as well as exploring how businesses can leverage this trend to enhance their online presence. The Evolution of TikTok TikTok's journey from a platform for short-form videos to an apparent search engine is nothing short

Just a few days ago, Yahoo Search cryptically tweeted a very bold statement alluding to a potential big announcement regarding web search: Naturally, this prompted the internet (mostly Twitter) to speculate whether Yahoo was indeed making its big comeback after all these years, or if it was just the work of a cheeky social media manager. But one thing is for sure: it’s gotten a lot of us feeling very nostalgic. The closure of Yahoo Directory Unfortunately, Yahoo’s struggle and inevitable downfall has been well documented over the years, announcing closure after closure across many of its services. Perhaps the most disappointing of

Unless you’re brand new to SEO, there’s a good chance that you might of heard about Google EAT already. Having been around since 2014, it’s slowly become one of the most important elements of SEO. However, it’s also one of the most confusing elements – even for the experts! So, what is EAT and why should you consider it as part of your SEO strategy? Let’s find out! EAT stands for Expertise, Authority and Trust – the three very important factors that Google considers when measuring how much trust it should place in a brand or website. Google wants to provide

When you first start your business, your focus is to bring your first customers in, getting the word out about what you do and earning your good reputation within your community and industry. Things start off well, word of mouth is a fantastic tool, but what happens when the leads run dry? Is your business doing enough to generate a steady supply of customers? Is there something that can be done? Digital Marketing is something that many businesses tend to overlook, mostly due to a lack of time. It can be too confusing or time-consuming, so we put it on the

Helpful = Better. At least, that's what Google has declared when it launched its self-named Helpful Content Update this past August with roll-out happening as we speak. The goal, as always, is Google's never-ending quest to provide the best possible experience to its users with the most relevant information every time a Google search takes place. How are they intending to accomplish that with this algorithm update, you ask? Well as always, Google is pretty (read: extremely) hush-hush about the specifics of their trade secret algorithm and update processes, but also quite forthcoming about what you can do to make sure

“Siri, what's the weather going to be like tomorrow?” “Siri, tell me a joke.” “Siri, where's the best restaurant / digital marketing agency / [insert your industry] in Marbella?”   You can ask Siri anything because Siri knows all. That is, of course, if she's supplied with the information. And while the weather forecast or the funniest jokes on the internet may come preprogrammed into your and your customers' iPhones, your business' information does not. That means that it falls to you to put it there.   It's an important job, too. Hundreds of millions of iPhones are currently on the market and Apple Maps is by far the most

Blogs are great for SEO: they help your business get seen, stay relevant, and build trust with current clients, potential customers, influencers, Google, and the entirety of the world at large. Seriously. They really are that good (and that important). It goes without saying then, that blogging should most definitely be a part of your digital marketing strategy -and they should most definitely be taken seriously too. After all, 52% of B2C marketers say that blogs are the most effective way of promoting their business and 86% say that blogs are the most popular type of content they produce. That

Want to grow your business and your profit this year? Who doesn't, right? Let's make it happen! Bare with us on this one and start with a little visualization: No matter what your business does, no matter what your business sells, no matter how big or small your business is, envision it as a tiny plant just beginning to sprout out of the dirt in a small clay flowerpot. Can you see it? Now, what does it need to get bigger, better, and stronger? Careful nurturing of the roots, right? See where we're going with this? Yup, that's right: to

Say it with me readers: I am unique. I am special. I deserve personalised products and services that are made just for me. If you have a business, especially one in Marbella, Estepona or elsewhere on the Costa del Sol, take particular note: this is the mindset of your consumers as well as consumers around the world. Bespoke products and services used to be a major marketing platform that luxury brands would take to set themselves apart and justify high prices, but in today's online world where competition runs high and everything is at their fingertips, consumers are demanding more and