Marbella-Based Digital Marketing Agency
Why Choose a Marbella-Based Digital Marketing Agency for Your Business? Choosing a Marbella-based digital marketing agency for your local business on the Costa del Sol offers many advantages that can significantly enhance your brand presence and drive business growth. Marbella is home to many different businesses: from local shops and providers, hospitality and leisure establishments, to property and real estate agents who need to appeal to international clients. Employing Peppermint gives you access to digital marketing experts who fully understand the unique challenges and demands of marketing both locally and internationally on the Costa del Sol. Here are a few reasons why using
Digital Marketing for Real Estate Agents in Spain
In today’s competitive real estate market, digital marketing is crucial for success. Traditional marketing methods are no longer enough to engage potential buyers effectively. As a leading digital marketing company in Marbella, we understand the unique challenges and opportunities within the real estate sector. This guide will explain why digital marketing is essential for Costa del Sol real estate agents, focusing on lead generation and the differences between targeting international versus domestic buyers. Digital Marketing Methods for Real Estate Search Engine Optimisation (SEO) The real estate sector in Marbella is highly competitive, and most agents have websites. Getting to the front page for
Fewer Links Needed to Rank Pages
Google: Fewer Links Needed to Rank Pages - What This Means for Your Business Recently, Google announced a significant shift in how it ranks websites on Google. Gary Illyes from Google revealed that right now, you need only a few backlinks to help your website rank pages effectively. Speaking at the SERP Conf event back in April, he revealed that over the years, Google has placed less and less importance on backlinks to rank pages, adding that Google Search actually “needs very few links” in order for a website to start ranking. This marks a big change in digital marketing, especially those
TikTok The Rising Search Engine for Gen Z Explained
Among the Gen Z crowd, TikTok has become more than just a source of amusement; it's now the go-to search engine for a generation raised in the age of social media, according to reports in late 2023 and early 2024. In this blog post, we’ll be taking a look at how this trend has evolved and why younger generations appear to be turning their back on Google, as well as exploring how businesses can leverage this trend to enhance their online presence. The Evolution of TikTok TikTok's journey from a platform for short-form videos to an apparent search engine is nothing short
Is Yahoo search coming back?
Just a few days ago, Yahoo Search cryptically tweeted a very bold statement alluding to a potential big announcement regarding web search: Naturally, this prompted the internet (mostly Twitter) to speculate whether Yahoo was indeed making its big comeback after all these years, or if it was just the work of a cheeky social media manager. But one thing is for sure: it’s gotten a lot of us feeling very nostalgic. The closure of Yahoo Directory Unfortunately, Yahoo’s struggle and inevitable downfall has been well documented over the years, announcing closure after closure across many of its services. Perhaps the most disappointing of
What is EAT and why is it important?
Unless you’re brand new to SEO, there’s a good chance that you might of heard about Google EAT already. Having been around since 2014, it’s slowly become one of the most important elements of SEO. However, it’s also one of the most confusing elements – even for the experts! So, what is EAT and why should you consider it as part of your SEO strategy? Let’s find out! EAT stands for Expertise, Authority and Trust – the three very important factors that Google considers when measuring how much trust it should place in a brand or website. Google wants to provide
Digital Marketing for Small Businesses
When you first start your business, your focus is to bring your first customers in, getting the word out about what you do and earning your good reputation within your community and industry. Things start off well, word of mouth is a fantastic tool, but what happens when the leads run dry? Is your business doing enough to generate a steady supply of customers? Is there something that can be done? Digital Marketing is something that many businesses tend to overlook, mostly due to a lack of time. It can be too confusing or time-consuming, so we put it on the
Being Helpful Pays Off, Google Says
Helpful = Better. At least, that's what Google has declared when it launched its self-named Helpful Content Update this past August with roll-out happening as we speak. The goal, as always, is Google's never-ending quest to provide the best possible experience to its users with the most relevant information every time a Google search takes place. How are they intending to accomplish that with this algorithm update, you ask? Well as always, Google is pretty (read: extremely) hush-hush about the specifics of their trade secret algorithm and update processes, but also quite forthcoming about what you can do to make sure
Get Your Business on Apple Maps
“Siri, what's the weather going to be like tomorrow?” “Siri, tell me a joke.” “Siri, where's the best restaurant / digital marketing agency / [insert your industry] in Marbella?” You can ask Siri anything because Siri knows all. That is, of course, if she's supplied with the information. And while the weather forecast or the funniest jokes on the internet may come preprogrammed into your and your customers' iPhones, your business' information does not. That means that it falls to you to put it there. It's an important job, too. Hundreds of millions of iPhones are currently on the market and Apple Maps is by far the most
Blogging To Success
Blogs are great for SEO: they help your business get seen, stay relevant, and build trust with current clients, potential customers, influencers, Google, and the entirety of the world at large. Seriously. They really are that good (and that important). It goes without saying then, that blogging should most definitely be a part of your digital marketing strategy -and they should most definitely be taken seriously too. After all, 52% of B2C marketers say that blogs are the most effective way of promoting their business and 86% say that blogs are the most popular type of content they produce. That