What is EAT and why is it important?
Unless you’re brand new to SEO, there’s a good chance that you might of heard about Google EAT already. Having been around since 2014, it’s slowly become one of the most important elements of SEO. However, it’s also one of the most confusing elements – even for the experts! So, what is EAT and why should you consider it as part of your SEO strategy? Let’s find out! EAT stands for Expertise, Authority and Trust – the three very important factors that Google considers when measuring how much trust it should place in a brand or website. Google wants to provide
Digital Marketing for Small Businesses
When you first start your business, your focus is to bring your first customers in, getting the word out about what you do and earning your good reputation within your community and industry. Things start off well, word of mouth is a fantastic tool, but what happens when the leads run dry? Is your business doing enough to generate a steady supply of customers? Is there something that can be done? Digital Marketing is something that many businesses tend to overlook, mostly due to a lack of time. It can be too confusing or time-consuming, so we put it on the
Can You Tackle Your Own SEO?
Search Engine Optimisation (SEO) is not what it used to be. Times have changed, target audiences think and act in different ways, Google has unveiled countless algorithm updates
Your website may look beautiful, but does it pack an SEO punch?
In today’s digital climate, having a website is essential. Getting your business online is critical in today's world no matter what product or service you're offering. As consumer tastes and needs change so must your website and so many businesses are building new websites to meet these new demands, be it to improve the site’s aesthetics, navigation, functionality, speed or browsing experience. What many businesses fail to realise is that by building a new website, you are in jeopardy of affecting your current online positioning if you change to a new theme that is not consumer friendly or SEO friendly
Keeping Up With Google
The undisputed leader in search engines is, of course, Google. With 5.6 *billion* searches every day to find users anything and everything they need, locally and around the world, your Google results ranking literally can make or break a business. Put simply: you really, really, really want to be on Google's good side. But how? In a word (or three?): SEO. Keeping up with Google's SEO “recommendations” (they're really more like requirements if you have any hope of getting your website to the top of their results page) is a full-time, non-stop job. Google after all, has an essential need to
The Continued Importance of Online Visibility
Go ahead, type your business name into a Google search. What results does it come up with? How about if you type your business’ products or services? Did you have to scroll down the page to find yourself? Were you even on the first page at all? Now do the same on Facebook, Instagram, YouTube, Twitter, or any other social media platform of your choice. Was it easy to find your business? Do you think your customers would agree? Getting to the top of Google’s search pages (and any social media page that your business uses) is the highest goal of