Jersey has been struggling for a decade to build an International Finance Centre, but in less than three years Gibraltar has opened the “Category A” World Trade Center Gibraltar. It’s a coup for the Rock and the 170,000 sq ft building, which was built entirely by the private sector, is the largest building on Gibraltar. World Trade Centre Gibraltar The WTC Gibraltar as it is to be known, claims to be “the signature corporate address” and clearly businesses believe this, because back in June of this year it had already let two-thirds of its office space, which the developers put down to

You know you need to be on social media but it worries you. You’re used to using social media, especially Facebook, for sharing your holiday photos, wishing friends a Happy Birthday or sharing a comic video that cracked you up first thing this morning. Surely that can’t be the way to promote your business? Won’t people think you’re unprofessional? At Peppermint we understand the difference between personal and professional use of social media and why having professionals handle it for you can be a lifesaver as well as a business grower. A Facebook waste of time? You may also know that when

A few months back the Peppermint team were at a social media and SEO workshop where a trainer predicted that Facebook would try to encourage bloggers to use Facebook Notes as the platform for blog posts. She proposed that the reappearance of Notes in a more prominent location on the page suggested this to her. In August 2015 the ‘technocrati’ press was suddenly awash with articles on the topic of Facebook Notes and blogging, and even the some of the mainstream news media got in on telling the story. Facebook Notes have actually been around for some time, but as every

It isn’t easy to get a new business venture off the ground unless you have access to stacks of cash, or you’ve found a major investor, or, even less likely these days, you’ve discovered a bank that is still lending to small business start-ups. However, there is a new way of finding that seed money and it is through starting a crowdfunder campaign. There are a few crowdfunder providers online, and one of the best known is Kickstarter. When Peppermint went to the website it was interesting to note that the first message we received was that it now has projects

Did you know that a beauty salon can reach 6,000 English-speaking women who live in Marbella and Estepona and want a manicure for only 8€ on a Facebook business page? And, here’s something to think about: of a global population of 7.2 billion, over 3 billion are Internet users and more than 2 billion have social media accounts. You may not be a fan of Facebook, but 92% of marketers use it for advertising. These may be global figures, but you can bet that your local competition is using digital marketing, so you need to be there, too! More than ever,

It isn’t so many years ago that getting online in Spain was a challenge. That has changed, and there is WiFi everywhere, plus fibre optic broadband is expanding, and you can get 4G if you want. Now, according to a recent article from eMarketer, Spain’s online consumers are growing in number quite rapidly thanks to this boom in internet access. The latest data shows that the number of digital buyers aged 14 and over is expected to rise by 7.9% in Spain by the end of 2015. This represents a reach of around 17.5 million people, or 60% of Spain’s internet

At Peppermint we produce a significant number of websites for our clients. We discuss their business at length and what they want to achieve. Then we think about the design, the right font, the business logo, and, of course, we work on the page content. When it comes to website landing pages, we know that first impressions count, and that when a visitor lands, we want them to stay, and we also may want them to take certain actions, such as leave their email address and other information. Arrival from Google Adwords Your website visitors usually arrive at your page via a

Having a logo that stands out from the crowd is vitally important for businesses. It’s crucial that every start-up business gets it right and spends time thinking about the message they want to convey, rather than choosing the first logo that comes along. At Peppermint Design and Marketing we are skilled at creating logos for new businesses in Marbella, the Costa del Sol in general and beyond. This year we’ve designed logos for exclusive property developments, an international food and beverages consultant, a five star hotel restaurant and its snack bar among others. When it comes to designing a new logo, we

Just when you may have thought that there were sufficient social media networks, and you have managed to conquer Pinterest and Instagram as well as learnt how to use Periscope and Meerkat for your marketing strategy, a new one appears. If, like Peppermint, you’re in marketing, then this one is just for you. Basically, the world’s 100 million+ marketers are Shocase’s target audience. Forbes and Newscred only announced it in early June, so it really is a new tool! What will Shocase give marketers? According to Shocase founder and CEO Ron Young, the platform has been set up to provide a place

Peppermint Marketing and Design had the pleasure of organising the launch party for Gibraltar’s latest entertainment attraction – Casino Sunborn on board the five star super yacht hotel, Sunborn Gibraltar, in the Ocean Village marina.  Peppermint didn’t just orchestrate the Grand Opening, it is also providing Casino Sunborn with full service marketing support ranging from social media campaigns, outdoor print advertising and public relations. Peppermint even created the casino’s hashtag--#wherepassionmeetsplay—which you’ll see on all Casino Sunborn advertising and social media. It’s a great addition to Peppermint's portfolio of work. Many Marbella and Gibraltar press, radio and TV representatives attended the evening and