Peppermint: The leading experts in expat marketing on the Costa del Sol, Spain
Reaching the expat market on the Costa del Sol is a challenge that Peppermint, a full service marketing, advertising and design agency, has solved with ease on numerous occasions, through a series of campaigns.
There is a good reason for this: the Peppermint team is composed of native English speakers. That is one advantage, but there are others. The British and Irish form a substantial community within the expat market on the Costa del Sol, and we understand their cultures. This is a significant advantage: one that is arguably more important than speaking English. Our knowledge of these neighbouring cultures and the references they share in common is a vital part of constructing a marketing strategy.
Peppermint’s successful expat marketing campaigns
The expat market is quite different to the Spanish market and needs to be targeted in a specific way. We are very aware through running a campaign for Dealz, which targeted the Spanish market as well as expats, that both needed to have unique messaging. There are phrases we could use in English that simply couldn’t be translated literally into Spanish, as no Spaniard would understand the meaning. And, naturally it had to be a bilingual campaign, something that Peppermint is adept at providing.
Currently, we are running bi-lingual campaigns for Mundo Mania, the children’s indoor and outdoor play centre in Estepona, and we take great care to recognise the different needs of both communities. Similarly, our work with Sol Eyes, a specialist eye clinic in Marbella and Fuengirola and founded by Finnish ophthalmic surgeons, ensures that it is not just Finns and Scandinavians who use the clinic’s services; we targeted the native English speakers as well and as a result it has become popular with British residents.
For many years we have conducted campaigns for Ibex insurance to make it a leading expat insurance brand on the Costa del Sol. We have also recently launched a campaign for Leo Foods, an international wholesaler and retailer of foods in Marbella. As a local marketing agency, our aim for Leo Foods is to bring it to the attention of expat bars and restaurants, as well as any expat who likes to experiment in the kitchen with dishes from different countries, but can’t find the ingredients in a local Spanish supermarket.
Why you should hire Peppermint if you’re launching an expat brand
When you are looking for a local marketing or advertising agency on the Costa del Sol, and your product is primarily aimed at an expat market, there are some important things to consider. Will the marketing firm understand your audience? In this respect, Peppermint ticks that box. Can the agency communicate in a high standard of written English? There is nothing more off-putting to native English speakers than brochures or social media posts than terrible spelling and grammar. All copywriting must be free of errors, or you will lose customers. And then there is the use of humour. Humour tends to be quite culturally specific; at least in the way it is expressed by language. Peppermint knows exactly how to get that right, because we all appreciate British and Irish humour, and we know what will appeal and what might be offensive.
Peppermint offers 15 years of experience in reaching the expat market on the Costa del Sol and other parts of southern Spain. We have created campaigns across diverse market sectors, and because we are a full service agency, we cover a wide range of services. These include: strategy and planning; outdoor and radio advertising; graphic design, web design and digital campaigns; SEO and SEM; blogs and copywriting; corporate identity design and social media campaigns. We also offer video campaigns, as well as event, exhibition and trade show management to complete our spread of services. As you can see it is pretty comprehensive.
When it comes to marketing to expats on the Costa del Sol, Peppermint is the company you need to talk to. With our expertise, your business is in safe hands.
CONTACT US for a chat or a meeting – we’ll usually greet you with a refreshing cuppa!