Reaching the expat market on the Costa del Sol is a challenge that Peppermint, a full service marketing, advertising and design agency, has solved with ease on numerous occasions, through a series of campaigns. There is a good reason for this: the Peppermint team is composed of native English speakers. That is one advantage, but there are others. The British and Irish form a substantial community within the expat market on the Costa del Sol, and we understand their cultures. This is a significant advantage: one that is arguably more important than speaking English. Our knowledge of these neighbouring cultures and