New Legal Waiver for Images In Google Ads
What Google’s New Legal Waiver for Images in Ads Means for Your Business Google has introduced a new requirement in Google Ads, asking advertisers to confirm that they own the rights to all images used on their landing pages. This update, which comes in the form of a checkbox waiver, ensures that businesses and marketers comply with image copyright laws when running ads. But why has Google introduced this change now, and what does it mean for businesses using Google Ads? More importantly, how can you ensure your ad campaigns remain fully compliant? Let’s take a look at the next steps. What Is
Another Reason You Need a PPC Expert On Hand
Running a successful Google Ads campaign requires more than just setting up an account and hoping for the best! It demands careful planning, ongoing analysis, and precise management to maximise returns on investment. Recent developments highlight just how essential professional oversight is, particularly for businesses based on the Costa del Sol and across Spain looking to make the most of their online advertising. This is no better exemplified than by the recent revelation that a Google Ads representative made unauthorised changes to a business’s ad campaigns. These changes, which included altering ad copy, headline pinning, and bidding strategies, went unnoticed in
PPC: Should You Trust Google’s Tips or Take Matters Into Your Own Hands
When it comes to online advertising, Pay Per Click (PPC) advertising is a powerful tool, but figuring out how to get the best out of it can be confusing. One big question that many people ask is whether they should rely on Google’s automated setups, or if they should handle things manually. In this blog post, we’ll be breaking down the basics and taking a look at the options available. Understanding Google's Recommendations Google Ads, the platform for PPC advertising, contains a feature called ‘recommendations.’ These are suggestions from Google on how to improve your ad campaigns, but they also cover things
What Does Infinite Scroll Mean for AdWord Users?
Google has announced that search results pages will no longer be well, pages. Instead, it will now be an infinite scroll or, in other words, one endless page of search results. If you pay for top-of-page ad space from Google that's not a major issue but what about for bottom-of-page advertising space when there is no longer a bottom of the page? Google has a solution for that. In short, they're redistributing ads throughout the endless scroll page, so top-of-page ads will stay at the top of the page and bottom-of-page ads will appear periodically through a user's scrolling. Local ads
Google Ad Extensions
A Brief Introduction to Google Ad Extensions When it comes taking your business online, there is little question that appearing in Google searches is one of the very best ways to increase brand awareness and bring in more customers. With an entire world of businesses online and an estimated 70,000 Google searches performed *per second*, the real trick when it comes to your digital presence, is knowing how to be seen. Google Ads While using search engine optimization (SEO) strategy to generate new, exciting and relevant information on your website is a great way to increase organic click rates to your site, another