PPC: Should You Trust Google’s Tips or Take Matters Into Your Own Hands
When it comes to online advertising, Pay Per Click (PPC) advertising is a powerful tool, but figuring out how to get the best out of it can be confusing. One big question that many people ask is whether they should rely on Google’s automated setups, or if they should handle things manually. In this blog post, we’ll be breaking down the basics and taking a look at the options available. Understanding Google's Recommendations Google Ads, the platform for PPC advertising, contains a feature called ‘recommendations.’ These are suggestions from Google on how to improve your ad campaigns, but they also cover things
What Does Infinite Scroll Mean for AdWord Users?
Google has announced that search results pages will no longer be well, pages. Instead, it will now be an infinite scroll or, in other words, one endless page of search results. If you pay for top-of-page ad space from Google that's not a major issue but what about for bottom-of-page advertising space when there is no longer a bottom of the page? Google has a solution for that. In short, they're redistributing ads throughout the endless scroll page, so top-of-page ads will stay at the top of the page and bottom-of-page ads will appear periodically through a user's scrolling. Local ads
Google Ad Extensions
A Brief Introduction to Google Ad Extensions When it comes taking your business online, there is little question that appearing in Google searches is one of the very best ways to increase brand awareness and bring in more customers. With an entire world of businesses online and an estimated 70,000 Google searches performed *per second*, the real trick when it comes to your digital presence, is knowing how to be seen. Google Ads While using search engine optimization (SEO) strategy to generate new, exciting and relevant information on your website is a great way to increase organic click rates to your site, another