Digital Marketing for Small Businesses
When you first start your business, your focus is to bring your first customers in, getting the word out about what you do and earning your good reputation within your community and industry. Things start off well, word of mouth is a fantastic tool, but what happens when the leads run dry? Is your business doing enough to generate a steady supply of customers? Is there something that can be done? Digital Marketing is something that many businesses tend to overlook, mostly due to a lack of time. It can be too confusing or time-consuming, so we put it on the
Your website may look beautiful, but does it pack an SEO punch?
In today’s digital climate, having a website is essential. Getting your business online is critical in today's world no matter what product or service you're offering. As consumer tastes and needs change so must your website and so many businesses are building new websites to meet these new demands, be it to improve the site’s aesthetics, navigation, functionality, speed or browsing experience. What many businesses fail to realise is that by building a new website, you are in jeopardy of affecting your current online positioning if you change to a new theme that is not consumer friendly or SEO friendly
Keeping Up With Google
The undisputed leader in search engines is, of course, Google. With 5.6 *billion* searches every day to find users anything and everything they need, locally and around the world, your Google results ranking literally can make or break a business. Put simply: you really, really, really want to be on Google's good side. But how? In a word (or three?): SEO. Keeping up with Google's SEO “recommendations” (they're really more like requirements if you have any hope of getting your website to the top of their results page) is a full-time, non-stop job. Google after all, has an essential need to
Should You Be Using Guest Blogs as Part of Your SEO Strategy?
Content marketing calls for blogging as an essential way to boost your SEO ranking on Google and other online search engines, but should your blogging strategy also include writing and accepting guest blogs? Once considered a controversial topic amongst marketing experts, the results are in and clearly show that yes, you should. Provided that you do it correctly. Guest blogging, both as a writer and a host, is a fantastic way to increase the breadth and depth of your online audiences as well as potentially boost social media reach, engagement, and more. It's also an ideal way to increase your
2020 Customer Experience Trends
Customer experience in business is constantly changing to adapt to consumer trends. A positive customer experiences builds consumer affinity to your brand and leads to more referrals, positive customer reviews, and a better bottom line. It’s therefore important that marketers stay up to date on the latest so that we can bring them to you. Peppermint has plenty of experience in understanding and implementing what each individual business needs, based on their current situation, goals, and budget, but if you’d like a to get a jumpstart understanding of what’s trending in customer experience this year, here are 7 customer experience
How text affects your SEO
As we saw in our previous blog, search engine optimization, commonly referred to by its acronym SEO, is a key aspect of any digital marketing strategy, along with other elements such as content marketing, pay per click advertising, affiliate marketing, marketing automation, email marketing, online publications, sponsored content and social media marketing. What is SEO? SEO is the process of improving your rank on search engines so that your company is seen first when people search for key words related to your product, service or business. Importantly, SEO is “organic” advertising, i.e. not something you pay for, so it must be achieved