Being Helpful Pays Off, Google Says
Helpful = Better. At least, that's what Google has declared when it launched its self-named Helpful Content Update this past August with roll-out happening as we speak. The goal, as always, is Google's never-ending quest to provide the best possible experience to its users with the most relevant information every time a Google search takes place. How are they intending to accomplish that with this algorithm update, you ask? Well as always, Google is pretty (read: extremely) hush-hush about the specifics of their trade secret algorithm and update processes, but also quite forthcoming about what you can do to make sure
Managing Fake, False and Misleading Reviews on Google My Business
We can't overstate the importance of local business micromarketing these days and a big part of that is making sure your small business is taking full advantage of Google My Business, Google's search results algorithm and page that automatically matches customers with local businesses first. While it's absolutely essential that your business has a Google My Business (GMB) profile, it's just as important to make sure it's maintained with up-to-date information, photos and reviews. However it’s importance has also inspired less-than-honourable competitors and customers to use it to discredit products, companies and brands by destroying their reputation and their SEO
2020 Customer Experience Trends
Customer experience in business is constantly changing to adapt to consumer trends. A positive customer experiences builds consumer affinity to your brand and leads to more referrals, positive customer reviews, and a better bottom line. It’s therefore important that marketers stay up to date on the latest so that we can bring them to you. Peppermint has plenty of experience in understanding and implementing what each individual business needs, based on their current situation, goals, and budget, but if you’d like a to get a jumpstart understanding of what’s trending in customer experience this year, here are 7 customer experience