6 tips for building your personal brand
Branding is what distinguishes your business from your competitors. It can be based on anything from a symbol (logo), the name, the design look, the reputation, to the emotion it makes customers feel. Branding isn’t just for large companies; if you’re a freelance yoga teacher you still need to establish your brand if you want to build a client base. You might even want to build a brand in preparation for job hunting to ensure that you’re not just another faceless CV. However, for some people, this is a daunting task. Where do you start, for example? We’ve put together some
Insights into data-driven marketing
Data-driven marketing is essentially a strategy based on the analysis of what is now called ‘ Big Data’. This data is collected through consumer interactions with online sites and marketers use this information to make predictions about how consumers will behave in the future, enabling them to form more precisely targeted advertising campaigns. Of course, marketers have to know how to organise and analyse the data, but once they do, and have a strategy that applies their findings, it should lead to an enhanced customer experience. Let’s look at the key benefits of data-driven marketing: More personalised messaging; companies need to get