Local, Local, Local!
Want to grow your business and your profit this year? Who doesn't, right? Let's make it happen! Bare with us on this one and start with a little visualization: No matter what your business does, no matter what your business sells, no matter how big or small your business is, envision it as a tiny plant just beginning to sprout out of the dirt in a small clay flowerpot. Can you see it? Now, what does it need to get bigger, better, and stronger? Careful nurturing of the roots, right? See where we're going with this? Yup, that's right: to
The Importance of Branding
Peppermint is a local leader in branding for small, established businesses, major global corporations, new startups, and those with rebranding needs alike. But why is branding important at all? To answer that all-important question, we first need to know what branding is. What is Branding? A brand is like a fingerprint. It’s a completely unique way that others can use to identify you. Your brand should be singular and unique in a way that sets the entire tone for your business, what it does, and what it stands for. It should capture your clients’ attention and hold it for as long as
Helpful tips on how you can find your feet after lockdown
Getting on Track After Coronavirus Getting your small business up and running again after the lockdown can seem like a daunting task. It often feels like you’re starting over from ground zero when it comes to finding new customers and clients, but the good news is that it isn’t. There might be a lingering sense of hesitation in the air for a brief moment as we all emerge from our cocoons, but the reality is that the whole world is eager to get back to our normal lives, which means now is the prime time to up your marketing game to
Top branding trends businesses should follow
Branding is nothing new as an important part of any business marketing strategy. Quality branding makes you and your products memorable and can effectively distinguish you from your competitors. It can and should build trust in your company and your product(s), which, in turn, attracts and retains customers. Effective branding isn’t easy, but we can help make it easier by letting you in on the top branding trends that your business should follow. And, of course, should you want a little more guidance, we’re always here to help! Top Branding Trends Your Business Should Follow: 1. It’s not about what you do, it’s
6 tips for building your personal brand
Branding is what distinguishes your business from your competitors. It can be based on anything from a symbol (logo), the name, the design look, the reputation, to the emotion it makes customers feel. Branding isn’t just for large companies; if you’re a freelance yoga teacher you still need to establish your brand if you want to build a client base. You might even want to build a brand in preparation for job hunting to ensure that you’re not just another faceless CV. However, for some people, this is a daunting task. Where do you start, for example? We’ve put together some