PPC: Should You Trust Google’s Tips or Take Matters Into Your Own Hands

When it comes to online advertising, Pay Per Click (PPC) advertising is a powerful tool, but figuring out how to get the best out of it can be confusing. One big question that many people ask is whether they should rely on Google’s automated setups, or if they should handle things manually. In this blog post, we’ll be breaking down the basics and taking a look at the options available.

Understanding Google’s Recommendations

Google Ads, the platform for PPC advertising, contains a feature called ‘recommendations.’ These are suggestions from Google on how to improve your ad campaigns, but they also cover things like choosing the right keywords, writing effective ad copy, and managing your budget.

Pros of Google’s Recommendations

Time-Saving: Google’s recommendations can save you time by suggesting changes that could improve your ads without you having to figure it out yourself.

Based on Data: Google takes lots of data into account to come up with its recommendations, so they’re based on what’s worked well for other advertisers.

Automation: Google’s recommendations can be set to automated, which means it can make changes to your campaigns automatically, without you having to do anything at all.

Cons of Google’s Recommendations

One Size Fits All: Google’s recommendations are general suggestions and might not be the best fit for your specific business or goals.

Loss of Control: Letting Google make changes automatically means giving up some control over your ads. If something goes wrong, it might be hard to figure out why.

Potential for Overspending: Google’s recommendations are designed to help you get more clicks, but they might also increase your spending, which could be a problem if you’re on a tight budget.

Manual Optimisation

Manual optimisation means taking charge of your ad campaigns yourself, without Google’s help. Instead of relying on Google’s suggestions, you can make changes based on your judgment and expertise. At the end of the day, YOU know what your specific goals are and what type of client you want to attract, Google only has a top-level idea.

Pros of Manual Optimisation

Customisation: Manual optimisation allows you to tailor your ad campaigns to your specific needs and goals, rather than following a one-size-fits-all approach like Google’s own.

Greater Control: When you’re in charge, you have more control over your ads and can make changes as needed to get the results you want.

Learning Opportunity: Managing your ads manually can be a great learning experience and help you develop valuable skills that will serve you well in the future.

Cons of Manual Optimisation

Time-Consuming: Managing your ads manually takes time and effort, especially if you’re not familiar with the ins and outs of PPC advertising.

Risk of Mistakes: If you’re new to PPC advertising, there’s a risk of making mistakes that could have a detrimental effect on your campaigns.

Requires Expertise: Successfully managing your ads manually requires a solid understanding of PPC principles and best practices, which not everyone has. If you’re taking guesses at what might work, it’s time to reassess your strategy!

 

Finding the Right Approach for You

Ultimately, whether you choose to trust Google’s recommendations or take a hands-on approach to manage your ads depends on your goals, resources, and level of expertise. If you’re new to PPC advertising or short on time, Google’s recommendations might be a good place to start. But if you’re looking for more control and customisation, manual optimisation might be the way to go.

How Peppermint Can Help

At Peppermint, we understand that getting your head around PPC advertising can be a bit of a challenge, which is why we offer a comprehensive digital marketing service that will handle everything for you. Our team will manage every aspect of your online advertising strategy, from keyword research and ad creation to campaign optimisation and performance tracking. With our expertise, you can trust that your PPC campaigns will be in good hands, ensuring maximum return on investment and driving meaningful results for your business.

What’s more, Peppermint experts are certified by Google for AdWords meaning they have passed a course to show a deep understanding of the platform.

If you would like to find out more about how we can help your business, pop us an email on info@peppermintcreate.com or give us a call at +34 951 316 553.