Why Digital Marketing Is Important to Any Business
There’s no denying that we live in a digital age. From Googling every little thing that crosses our minds to spending large amounts of time scrolling through social media, it seems that our lives are moving more and more online. In fact, a fifth of people now spend more than 40 hours a week plugged into the digital world! So, it’s no surprise that businesses are jumping online too, transferring from traditional to digital marketing to grow their brand. But why is this so important to do, and how could it help you? The Rise of Digital The past decade alone has
Is it Time for a New Website?
Your business’ website is the beating heart of your brand. It’s the place your audience will go to when they’ve heard your name and want to know more, or perhaps even just searched for something you’re offering, and it’s the key to winning them over. But, if your website isn’t up to scratch and doesn’t make the right first impression, you might send potential customers straight into the arms of your competitors. This is why it’s so important to know when you’ve got a great site and when yours might be in need of a bit of a makeover -