Keep up to Date! In the evolving landscape of digital marketing, staying up-to-date with the latest trends and technologies is crucial for success. Google Ads, one of the most popular and widely used advertising platforms, has recently introduced significant changes to its certification tests. Until recently, Google offered certifications in various aspects of its advertising platform, including Google Ads Search, Display, Video, and Shopping. However, Google has now decided to change its certification structure and introduce a more unified and cheat-proof approach. The previous certifications have now been morphed into a single, comprehensive Google Ads certification. In this blog post, we’ll be

Back in 2022, Google announced the launch of its helpful content update, with the aim of targeting content that ‘seems to have been primarily created for ranking well in search engines, rather than to help or inform people’. Having been applied site-wide, this update sought to weed out the sneaky cheats and tricks employed by many websites using so-called ‘Parasite SEO’ tactics. More recently, at the end of September 2023, Google rolled out their latest version of the Helpful Content update, which includes a range of new standards and regulations to work to, including the use of Artificial Intelligence. In this blog,

What You Need to Know In the world of digital advertising, staying updated with the latest policies and changes is essential. Google Ads has recently introduced a new policy called Limited Ad Serving, and it's designed to enhance ad clarity and reduce the risk of scams. In this blog post, we'll explore what Limited Ad Serving is, why it matters, and how you can ensure your ads are not affected by this policy. Understanding Limited Ad Serving Limited Ad Serving is Google's response to the need for greater transparency and clarity in online advertising. This policy aims to provide a safer and more

In the fast-paced digital era, establishing a robust online presence is no longer an option for businesses; it's a necessity. With consumers increasingly turning to the internet to discover and engage with local businesses, leveraging every available tool is vital. Enter Google My Business, a powerful platform that can significantly enhance your business's local visibility and customer engagement. In this blog post, we'll be taking a look at why using Google My Business is a game-changer for businesses like yours, and how our expert team can help you unlock its full potential. Why Google My Business Matters Local Discovery: Imagine someone in your

Mobile-First Indexing: A Guide To Making Your Site Mobile Friendly When was the last time you used your desktop or laptop to search for something on Google? Probably a long time ago, right? Well, almost two thirds of all searches are now made on mobile phones, and that figure is constantly growing, so it came as no surprise that back in 2018, Google announced that it was rolling out mobile-first indexing. Now, in 2023, a few years into the practice, mobile-first indexing is enabled by default for all new websites, so it’s an absolute must to ensure that your website doesn’t