Gettin’ Social to Grow Your Business
Ready to up your social media game? Good. Social media, just like all of digital marketing, is skyrocketing into the future of marketing and revamping your strategy for engagement can not only draw in and retain more customers, it can, if done right, really boost your organic growth -and that, my friends, if how you bring in more profit while simultaneously lowering your marketing costs. Too good to be true? Nope, not really. It's all about focusing your attention on creative, engaging content and taking advantage of what social media was designed to do: be social. Forget, for now, the technicalities
Should You Be Facebook Friends With Your Competitors?
Should you be friends with your competitors on Facebook (and Instagram and LinkedIn and TikTok and YouTube and
Sure-Fire Ways to Boost Your Social Media Engagement
Social media engagement is the amount of interaction other users on social media have with your brand, which is usually done through either commenting, tagging you, or sharing one of your posts. It's one of the gold standards for measuring social media effectiveness, and having high engagement means you're more likely to reach a larger audience and, hopefully, make more sales. Here are six quick tips on boosting your social media engagement if you're struggling. Add Visuals Adding visual content to your social media posts is one of the most sure-fire ways to quickly boost engagement. People are increasingly likely to watch
Social Media 2020: What’s New, What’s Not
Social media marketing is an important aspect of a digital marketing strategy. It’s an easy, inexpensive, and highly successful way to brag about your business, product, and service, which improves your brand and your bottom line. The most popular social media platforms are Facebook, YouTube, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest. Up and coming social media platforms to keep an eye on are Digg, Blogger, Reddit, Wikis and Stumbledupon. Constantly evolving, social media marketing strategies need constant updating to meet the demands of today’s markets, no matter what the industry and no matter what the product. This year, some interesting new
Helpful tips on how you can find your feet after lockdown
Getting on Track After Coronavirus Getting your small business up and running again after the lockdown can seem like a daunting task. It often feels like you’re starting over from ground zero when it comes to finding new customers and clients, but the good news is that it isn’t. There might be a lingering sense of hesitation in the air for a brief moment as we all emerge from our cocoons, but the reality is that the whole world is eager to get back to our normal lives, which means now is the prime time to up your marketing game to
5 Costly Mistakes When Advertising on Facebook
Social media marketing is on the rise and plays an ever-increasing role in any business’s digital marketing strategy. It’s a crucial step in engaging your target consumer, building your brand and increasing your business’ economic bottom line, no matter what industry you are in or what your product happens to be. There are many social media platforms out there, including Instagram, Facebook, YouTube, Instagram, LinkedIn, Snapchat, Pinterest, Digg, Blogger, Reddit, Wikis, and Stumbledupon. And one of the greatest aspects of all of them, and quite possibly why they became so popular in the first place, is that they’re a free form
Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s