The Continued Importance of Online Visibility
Go ahead, type your business name into a Google search. What results does it come up with? How about if you type your business’ products or services? Did you have to scroll down the page to find yourself? Were you even on the first page at all? Now do the same on Facebook, Instagram, YouTube, Twitter, or any other social media platform of your choice. Was it easy to find your business? Do you think your customers would agree? Getting to the top of Google’s search pages (and any social media page that your business uses) is the highest goal of
Google Ad Extensions
A Brief Introduction to Google Ad Extensions When it comes taking your business online, there is little question that appearing in Google searches is one of the very best ways to increase brand awareness and bring in more customers. With an entire world of businesses online and an estimated 70,000 Google searches performed *per second*, the real trick when it comes to your digital presence, is knowing how to be seen. Google Ads While using search engine optimization (SEO) strategy to generate new, exciting and relevant information on your website is a great way to increase organic click rates to your site, another
Client Case Study: Cocktails For Home
Creativity and innovation is what we are all about, so working with Cocktails For Home was a real pleasure for our team here at Peppermint! Award-winning Harrogate bar, Montey’s, came to us with an idea that would allow their customers and the UK nation as a whole, the opportunity to enjoy bar quality, delicious & fresh cocktails at home in lockdown and beyond! Created and crafted by expert mixologists with pre-portioned high-end spirits, mixers, and garnishes delivered straight to your door with Montey’s signature recipes included. No need to purchase large expensive bottles of obscure spirits when you only need a splash,
How to start an online shop in 2020
Whether or not you have a physical shop as well, this year marks a turning point in terms of online buying and selling. As social distancing continues around the world, consumers are more ready than ever to do a large portion of their shopping online. In fact, from 2007 to 2019, online sales increased nearly 15% worldwide, and with coronavirus quarantines having taken a large part of 2020, that number will only continue to grow, likely at exponential rates. From groceries to services to luxury goods, it’s easy to see that ecommerce is the future of post-coronavirus business success. It may
The Importance of Local Digital Marketing in the Current Covid-19 Climate
As society slowly comes back to life after Covid-19 lockdowns, it is now more important than ever to invest your time and efforts into adapting your marketing strategy to meet the “new norm”. With restrictions on travelling abroad, as well as consumer fear over booking European and International flights that may be cancelled and non refundable, 2020 is set to see an increase in local and national travel and consumers staying local to support local businesses and in turn help boost the local economy. It is therefore imperative that businesses focus their marketing on these markets and put strategies in place
Google My Business – Your Essential Local Marketing Tool
Life may be returning to normal, but it is indeed, a “new normal”, especially in the marketing world. An almost instantaneous move online for both businesses and consumers alike has forced a dynamic shift in both the breadth and depth of digital marketing strategy for almost every business in existence. And while recapturing the market for your business sounds like a daunting task as we slowly move out of lockdown and into the post-coronavirus world, in reality, it doesn't have to be. A big part of the new normal consumer is one that's increasingly conscious about shopping locally and supporting their
Client Case Study – Security of Spain
At Peppermint, a local creative and digital marketing agency, we are lucky to have a mixed portfolio of clients who offer different types of products and services to both local and international markets. Our mission is to offer all of our clients the highest level of service and implement marketing campaigns that generate results. Each client is unique, so we formulate bespoke marketing strategies based upon specific client requirements. This ranges from corporate branding, graphic design and offline marketing campaigns to website design and digital marketing including blogging, Search Engine Optimisation (SEO), Paid Search (Google AdWords) and Social Media. Today, we would
Website Trends for 2020
Taking your business online? You should! They help build your brand, make you more approachable, credible, and visible to an entire world of potential customers. 88% of consumers will research product or service information online before making a purchasing decision so having a great website is, without a doubt, a necessity today. Building Your Perfect Website Peppermint has an incredible team of website designers that can help you succeed in your website goals. Our experts can create CMS (content management system) sites, ecommerce, and even bespoke websites to meet your precise requirements. We can even provide web hosting or walk you through
Social Media 2020: What’s New, What’s Not
Social media marketing is an important aspect of a digital marketing strategy. It’s an easy, inexpensive, and highly successful way to brag about your business, product, and service, which improves your brand and your bottom line. The most popular social media platforms are Facebook, YouTube, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest. Up and coming social media platforms to keep an eye on are Digg, Blogger, Reddit, Wikis and Stumbledupon. Constantly evolving, social media marketing strategies need constant updating to meet the demands of today’s markets, no matter what the industry and no matter what the product. This year, some interesting new
2020 Customer Experience Trends
Customer experience in business is constantly changing to adapt to consumer trends. A positive customer experiences builds consumer affinity to your brand and leads to more referrals, positive customer reviews, and a better bottom line. It’s therefore important that marketers stay up to date on the latest so that we can bring them to you. Peppermint has plenty of experience in understanding and implementing what each individual business needs, based on their current situation, goals, and budget, but if you’d like a to get a jumpstart understanding of what’s trending in customer experience this year, here are 7 customer experience