The Importance of Cross Channel Shorts
The landscape of digital marketing and social media is constantly evolving, and so are the demands from its users. In today’s fast paced world, capturing the attention of your target audience is no mean feat. People are craving more content, but they have much less time on their hands. But at the same time, they also want their content to be entertaining, informative, and valuable – it’s a big ask! So, how do we attract the attention of someone with very little time? Well, we create video content in a way that is easy to digest and allows users to dip
Gettin’ Social to Grow Your Business
Ready to up your social media game? Good. Social media, just like all of digital marketing, is skyrocketing into the future of marketing and revamping your strategy for engagement can not only draw in and retain more customers, it can, if done right, really boost your organic growth -and that, my friends, if how you bring in more profit while simultaneously lowering your marketing costs. Too good to be true? Nope, not really. It's all about focusing your attention on creative, engaging content and taking advantage of what social media was designed to do: be social. Forget, for now, the technicalities
Should You Be Facebook Friends With Your Competitors?
Should you be friends with your competitors on Facebook (and Instagram and LinkedIn and TikTok and YouTube and
Sure-Fire Ways to Boost Your Social Media Engagement
Social media engagement is the amount of interaction other users on social media have with your brand, which is usually done through either commenting, tagging you, or sharing one of your posts. It's one of the gold standards for measuring social media effectiveness, and having high engagement means you're more likely to reach a larger audience and, hopefully, make more sales. Here are six quick tips on boosting your social media engagement if you're struggling. Add Visuals Adding visual content to your social media posts is one of the most sure-fire ways to quickly boost engagement. People are increasingly likely to watch
Social Media 2020: What’s New, What’s Not
Social media marketing is an important aspect of a digital marketing strategy. It’s an easy, inexpensive, and highly successful way to brag about your business, product, and service, which improves your brand and your bottom line. The most popular social media platforms are Facebook, YouTube, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest. Up and coming social media platforms to keep an eye on are Digg, Blogger, Reddit, Wikis and Stumbledupon. Constantly evolving, social media marketing strategies need constant updating to meet the demands of today’s markets, no matter what the industry and no matter what the product. This year, some interesting new
5 Costly Mistakes When Advertising on Facebook
Social media marketing is on the rise and plays an ever-increasing role in any business’s digital marketing strategy. It’s a crucial step in engaging your target consumer, building your brand and increasing your business’ economic bottom line, no matter what industry you are in or what your product happens to be. There are many social media platforms out there, including Instagram, Facebook, YouTube, Instagram, LinkedIn, Snapchat, Pinterest, Digg, Blogger, Reddit, Wikis, and Stumbledupon. And one of the greatest aspects of all of them, and quite possibly why they became so popular in the first place, is that they’re a free form
Social Media Marketing Trends for 2020
Since the dawn of Facebook way back in 2004 alongside the evolution of smartphones, social media has slowly been working its way into our lives. Now racking up a total of over 3.4 billion users worldwide, it’s safe to say that this is a pretty huge industry! With an audience like that, it’s no surprise that businesses were soon jumping at the chance to market on it - and for good reason too. With global reach, in-depth analytics, and targeted ads, it’s revolutionised the way we advertise ourselves. So, as we move into a new year - and decade - it’s