Insights into data-driven marketing
Data-driven marketing is essentially a strategy based on the analysis of what is now called ‘ Big Data’. This data is collected through consumer interactions with online sites and marketers use this information to make predictions about how consumers will behave in the future, enabling them to form more precisely targeted advertising campaigns. Of course, marketers have to know how to organise and analyse the data, but once they do, and have a strategy that applies their findings, it should lead to an enhanced customer experience. Let’s look at the key benefits of data-driven marketing: More personalised messaging; companies need to get
What’s happening to print in the digital age?
Some may scoff at the use of print in an age where consumers are glued to mobile devices for the majority of their information. The majority of businesses are convinced that a mobile app is the ‘must-have’ element of their marketing strategy, but just as e-readers have not completely done away with the ‘book in your hand’ experience, so to there is a compelling argument for traditional print media in the marketing mix. Print materials benefit from familiarity Most adult consumers have grown up with print media and that history of interacting with it means that they are more likely to
Video powers up your digital content
“We need a video,” is something you’ll hear in marketing meetings worldwide. Visual, moving content is now considered one of the ‘must-haves’ in an intelligent content mix that provides a more dynamic experience for consumers. The format is always evolving, and what we have seen in recent years is that social media channels, like Instagram and Snapchat, have disrupted the traditional idea of what a video should look like and brought us a challenge: to make shorter, more personalised content. The emergence of the short-form video The short-form video is now dominating the scene. Research by Olapic and World Business Research found
5 Digital marketing 2017
Digital marketing trends that will die in 2017 Peppermint Spain is creative marketing and advertising agency on the Costa del Sol with a top class graphics design department, brand strategists, copywriters and social media and digital marketing expertise. We are very aware that some of the branding tools and marketing techniques that worked for the last few years are now coming to the end of their life and we’ve identified five marketing trends that may go the way of the dodo this year. Twitter is dying Twitter may not quite be dead yet but it’s certainly in need of life support. It
Tips for getting more customers
5 Tips for attracting more customers in Marbella It is the job of a great advertising and marketing agency like Peppermint to advise its clients on campaign strategies that raise awareness of their brand and ensuring that the strategy also converts into sales. We have been studying some of the current marketing trends and applying them to our clients’ advertising on the Costa del Sol. So, we’ve put together some information about five of the favourite tips from our graphic design and copywriting departments. Create curiosity Buzzfeed has this down to a T! Its headlines just make you want to click on them
Animated visuals
Animating your visuals for impact Peppermint Spain has always prided itself as a creative agency as well as excelling at marketing and advertising on the Costa del Sol and we have a highly talented graphics design team who all enjoy going that bit further for our clients. We understand the impact of strong visuals, and we also know that when we animate them, consumers respond even better. Blogs and social media are the perfect marketing channels to use animation, and here’s why. They are eye-catching As people scan their social media feeds, they’re making lightning-fast decisions about what content they’ll pay attention to.
Big brand’s CM strategy
Best Practice in Content Marketing One way to learn how to do something well is by looking at how those who are already successful are doing it. The same is true of content marketing in 2017 and at Peppermint Spain, which is a marketing and advertising agency dedicated to bringing dynamic, creative solutions to businesses in Marbella and all over the Costa del Sol, we’ve been studying how the big brands are putting best practice into their content marketing. The same rules apply to both B2B and B2C brands Give the consumer value These days, people seek out content from brands to be
Top 5 Content Marketing Trends for 2017
Peppermint Spain is a full service marketing and advertising agency in Marbella and keeping abreast of current trends in all aspect of the marketing world is essential so that we can provide our clients with the very best solutions for promoting their business. Content marketing is one of our key areas of expertise and it is always advancing, often at quite a fast pace. Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to
Gibraltar’s World Class WTC
Jersey has been struggling for a decade to build an International Finance Centre, but in less than three years Gibraltar has opened the “Category A” World Trade Center Gibraltar. It’s a coup for the Rock and the 170,000 sq ft building, which was built entirely by the private sector, is the largest building on Gibraltar. World Trade Centre Gibraltar The WTC Gibraltar as it is to be known, claims to be “the signature corporate address” and clearly businesses believe this, because back in June of this year it had already let two-thirds of its office space, which the developers put down to
Social media for business and why you should give your Facebook page to Peppermint
You know you need to be on social media but it worries you. You’re used to using social media, especially Facebook, for sharing your holiday photos, wishing friends a Happy Birthday or sharing a comic video that cracked you up first thing this morning. Surely that can’t be the way to promote your business? Won’t people think you’re unprofessional? At Peppermint we understand the difference between personal and professional use of social media and why having professionals handle it for you can be a lifesaver as well as a business grower. A Facebook waste of time? You may also know that when