Google Search Generative Experience
If you thought that all this hype surrounding AI wouldn’t last long, you’d be wrong! AI has had a real moment over the past year or so, in part due to the emergence of ChatGPT, but also because its capabilities seem to know no bounds. AI breakthroughs have allowed us to create some of the most innovative products and solutions, from media to healthcare, and it’s showing no signs of stopping anytime soon. Some of the world’s biggest players, including Google, are now utilising AI in their products, creating bigger and better experiences than ever before. Back in November 2023, Google
Rediscovering Yahoo
How the Platform is Reigniting Interest Amongst a New Generation In the ever-evolving landscape of the internet, where search engines are the gatekeepers to vast information, one familiar name is stirring the waters once again. Yahoo, a digital trailblazer since its inception in 1995, is gearing up for a significant re-entry into the competitive arena of online search. In January 2023, Yahoo sent shockwaves through the digital sphere with a tweet that hinted at making web searching 'cool' again, setting the stage for a renewed focus on its search capabilities. A Promising Announcement The initial announcement sparked curiosity and speculation. Can Yahoo, once
What is EAT and why is it important?
Unless you’re brand new to SEO, there’s a good chance that you might of heard about Google EAT already. Having been around since 2014, it’s slowly become one of the most important elements of SEO. However, it’s also one of the most confusing elements – even for the experts! So, what is EAT and why should you consider it as part of your SEO strategy? Let’s find out! EAT stands for Expertise, Authority and Trust – the three very important factors that Google considers when measuring how much trust it should place in a brand or website. Google wants to provide
Digital Marketing for Small Businesses
When you first start your business, your focus is to bring your first customers in, getting the word out about what you do and earning your good reputation within your community and industry. Things start off well, word of mouth is a fantastic tool, but what happens when the leads run dry? Is your business doing enough to generate a steady supply of customers? Is there something that can be done? Digital Marketing is something that many businesses tend to overlook, mostly due to a lack of time. It can be too confusing or time-consuming, so we put it on the
Being Helpful Pays Off, Google Says
Helpful = Better. At least, that's what Google has declared when it launched its self-named Helpful Content Update this past August with roll-out happening as we speak. The goal, as always, is Google's never-ending quest to provide the best possible experience to its users with the most relevant information every time a Google search takes place. How are they intending to accomplish that with this algorithm update, you ask? Well as always, Google is pretty (read: extremely) hush-hush about the specifics of their trade secret algorithm and update processes, but also quite forthcoming about what you can do to make sure
Can You Tackle Your Own SEO?
Search Engine Optimisation (SEO) is not what it used to be. Times have changed, target audiences think and act in different ways, Google has unveiled countless algorithm updates
You’re Running Out of Time to Optimise Your Website
We knew it was coming, but in February 2022 it officially arrives: Google's latest page experience update will roll out, which means your digital marketing strategy will need to adjust itself accordingly so that your business can continue to reap the advantages of our new digital era, and grow bigger, better and more profitable than ever. Now we've known for a while that this update was in the works (Google's pretty good about announcing up-coming algorithm changes), and Peppermint's SEO gurus were already preparing for it with our blog published way back in June, but we also know that technical details,
Your website may look beautiful, but does it pack an SEO punch?
In today’s digital climate, having a website is essential. Getting your business online is critical in today's world no matter what product or service you're offering. As consumer tastes and needs change so must your website and so many businesses are building new websites to meet these new demands, be it to improve the site’s aesthetics, navigation, functionality, speed or browsing experience. What many businesses fail to realise is that by building a new website, you are in jeopardy of affecting your current online positioning if you change to a new theme that is not consumer friendly or SEO friendly
Keeping Up With Google
The undisputed leader in search engines is, of course, Google. With 5.6 *billion* searches every day to find users anything and everything they need, locally and around the world, your Google results ranking literally can make or break a business. Put simply: you really, really, really want to be on Google's good side. But how? In a word (or three?): SEO. Keeping up with Google's SEO “recommendations” (they're really more like requirements if you have any hope of getting your website to the top of their results page) is a full-time, non-stop job. Google after all, has an essential need to
Should You Be Using Guest Blogs as Part of Your SEO Strategy?
Content marketing calls for blogging as an essential way to boost your SEO ranking on Google and other online search engines, but should your blogging strategy also include writing and accepting guest blogs? Once considered a controversial topic amongst marketing experts, the results are in and clearly show that yes, you should. Provided that you do it correctly. Guest blogging, both as a writer and a host, is a fantastic way to increase the breadth and depth of your online audiences as well as potentially boost social media reach, engagement, and more. It's also an ideal way to increase your