Keeping Up With Google
The undisputed leader in search engines is, of course, Google. With 5.6 *billion* searches every day to find users anything and everything they need, locally and around the world, your Google results ranking literally can make or break a business. Put simply: you really, really, really want to be on Google's good side. But how? In a word (or three?): SEO. Keeping up with Google's SEO “recommendations” (they're really more like requirements if you have any hope of getting your website to the top of their results page) is a full-time, non-stop job. Google after all, has an essential need to
Should You Be Using Guest Blogs as Part of Your SEO Strategy?
Content marketing calls for blogging as an essential way to boost your SEO ranking on Google and other online search engines, but should your blogging strategy also include writing and accepting guest blogs? Once considered a controversial topic amongst marketing experts, the results are in and clearly show that yes, you should. Provided that you do it correctly. Guest blogging, both as a writer and a host, is a fantastic way to increase the breadth and depth of your online audiences as well as potentially boost social media reach, engagement, and more. It's also an ideal way to increase your
Tips to Get Your Marketing Plan Ready
Covid-19 has had some far-reaching consequences on businesses around the world, but 2021 promises a fresh start if not an entirely clean slate. Business success in this economy doesn’t come without planning and organization though, especially when it comes to your marketing plan. Is your business ready? It’s never too late to take a hard look at your marketing strategy for this year, and here at Peppermint, we’re here to help. Our marketing experts can audit your current or proposed plans to offer expert advice unique to your specific company, product, audience, budget, and more, giving you the best chance of
Building Your 2021 Marketing Plan
2020 forever changed the way we work and live, so it goes without saying that this year, marketing strategies will need to be exceptionally adaptable and innovative to take into account these changes and meet the demands of local and global customers. As lockdown orders were announced early last year, they brought with it a near overnight push into the digital world, forcing marketing to take a massive leap forward in terms of innovation. This caused plenty of reactive marketing strategies (and stress!) to business owners and consumers alike, but it also set the stage for some unique marketing trends that,
Why Does Google Constantly Change its Search Algorithms and Why Should You Care?
Google is the most visited website in the world, with 62 billion visits to it globally in 2019 alone. That same year, Google processed 3.5 billion searches every day - that’s 40,000 searches every second! Most importantly for your business, once Google has provided an answer, 90% of Google users report that they will click on the first set of results. What does this mean for you as a company? Well, to be blunt, it means that if you have any hope of your business thriving in the digital world (and let’s face it, everything’s in the digital world now, so
Sure-Fire Ways to Boost Your Social Media Engagement
Social media engagement is the amount of interaction other users on social media have with your brand, which is usually done through either commenting, tagging you, or sharing one of your posts. It's one of the gold standards for measuring social media effectiveness, and having high engagement means you're more likely to reach a larger audience and, hopefully, make more sales. Here are six quick tips on boosting your social media engagement if you're struggling. Add Visuals Adding visual content to your social media posts is one of the most sure-fire ways to quickly boost engagement. People are increasingly likely to watch
Website Marketing for Small Businesses
We know that in our emerging post-Covid economy, the way we live has changed in such a short amount of time and that marketing strategies to attract and retain customers has changed almost overnight. For small businesses particularly, getting back on your feet with a whole new set of rules to play by is not an easy task! We hear your frustration and we feel your stress, small business owners, but take heart! Social interactions might be in a shift, but ultimately, it’s a shift in your favour: studies are showing that there’s an ever-growing trend of consumers preferring to
Marketing Tips For The Hotel Industry
The hotel industry has really taken a hit this year thanks to Covid-19. Especially here on the Costa del Sol, Spain where tourism is a massive industry that many businesses are dependent on. There is plenty of hope to be had though, and lots that can be done to promote your hotel, even in the wake of lockdowns and “new norm” regulations. Despite economic strains, there is still a huge demographic of people wanting to get away and while international travel may be temporarily down, local staycations are up, meaning your business doesn’t have to needlessly suffer while the world
Marketing for Real Estate in the “New Normal”
It’s no secret that Coronavirus has done a real number to the economy, but you might be surprised to hear that some areas of our local economy – real estate included, are still thriving, even as we reemerge from lockdown and enter ‘The New Normal’. In fact, home prices are still expected to grow this year, as demand is as strong –if not stronger, than ever, especially in the luxury end of the property market. Golden visa opportunities continue to attract a large percentage of Russian and Chinese investors to Spain, British investors may have been hesitant in the wake of
The Importance of Branding
Peppermint is a local leader in branding for small, established businesses, major global corporations, new startups, and those with rebranding needs alike. But why is branding important at all? To answer that all-important question, we first need to know what branding is. What is Branding? A brand is like a fingerprint. It’s a completely unique way that others can use to identify you. Your brand should be singular and unique in a way that sets the entire tone for your business, what it does, and what it stands for. It should capture your clients’ attention and hold it for as long as