Digital Marketing for Small Businesses
When you first start your business, your focus is to bring your first customers in, getting the word out about what you do and earning your good reputation within your community and industry. Things start off well, word of mouth is a fantastic tool, but what happens when the leads run dry? Is your business doing enough to generate a steady supply of customers? Is there something that can be done? Digital Marketing is something that many businesses tend to overlook, mostly due to a lack of time. It can be too confusing or time-consuming, so we put it on the
Blogging To Success
Blogs are great for SEO: they help your business get seen, stay relevant, and build trust with current clients, potential customers, influencers, Google, and the entirety of the world at large. Seriously. They really are that good (and that important). It goes without saying then, that blogging should most definitely be a part of your digital marketing strategy -and they should most definitely be taken seriously too. After all, 52% of B2C marketers say that blogs are the most effective way of promoting their business and 86% say that blogs are the most popular type of content they produce. That
You’re Running Out of Time to Optimise Your Website
We knew it was coming, but in February 2022 it officially arrives: Google's latest page experience update will roll out, which means your digital marketing strategy will need to adjust itself accordingly so that your business can continue to reap the advantages of our new digital era, and grow bigger, better and more profitable than ever. Now we've known for a while that this update was in the works (Google's pretty good about announcing up-coming algorithm changes), and Peppermint's SEO gurus were already preparing for it with our blog published way back in June, but we also know that technical details,
Building a Better Real Estate Website
Despite the fear (and perhaps anticipation) otherwise, property sales are on the rise here on the Costa del Sol this year, which means the real estate market is one of the best industries to invest in, especially in 2021 and 2022 as sales figures -in both number of homes sold and the price they sell for, continue to climb upwards. Critical to this success, though, is that whether you have a large, small, local, regional, or even international real estate business, if you're going to take full advantage of this upward trend in the real estate market, you absolutely need
Micromarketing: What is it and why should you be doing it now?
Say it with me readers: I am unique. I am special. I deserve personalised products and services that are made just for me. If you have a business, especially one in Marbella, Estepona or elsewhere on the Costa del Sol, take particular note: this is the mindset of your consumers as well as consumers around the world. Bespoke products and services used to be a major marketing platform that luxury brands would take to set themselves apart and justify high prices, but in today's online world where competition runs high and everything is at their fingertips, consumers are demanding more and
Building Your 2021 Marketing Plan
2020 forever changed the way we work and live, so it goes without saying that this year, marketing strategies will need to be exceptionally adaptable and innovative to take into account these changes and meet the demands of local and global customers. As lockdown orders were announced early last year, they brought with it a near overnight push into the digital world, forcing marketing to take a massive leap forward in terms of innovation. This caused plenty of reactive marketing strategies (and stress!) to business owners and consumers alike, but it also set the stage for some unique marketing trends that,
Website Marketing for Small Businesses
We know that in our emerging post-Covid economy, the way we live has changed in such a short amount of time and that marketing strategies to attract and retain customers has changed almost overnight. For small businesses particularly, getting back on your feet with a whole new set of rules to play by is not an easy task! We hear your frustration and we feel your stress, small business owners, but take heart! Social interactions might be in a shift, but ultimately, it’s a shift in your favour: studies are showing that there’s an ever-growing trend of consumers preferring to
Marketing Tips For The Hotel Industry
The hotel industry has really taken a hit this year thanks to Covid-19. Especially here on the Costa del Sol, Spain where tourism is a massive industry that many businesses are dependent on. There is plenty of hope to be had though, and lots that can be done to promote your hotel, even in the wake of lockdowns and “new norm” regulations. Despite economic strains, there is still a huge demographic of people wanting to get away and while international travel may be temporarily down, local staycations are up, meaning your business doesn’t have to needlessly suffer while the world
Marketing for Real Estate in the “New Normal”
It’s no secret that Coronavirus has done a real number to the economy, but you might be surprised to hear that some areas of our local economy – real estate included, are still thriving, even as we reemerge from lockdown and enter ‘The New Normal’. In fact, home prices are still expected to grow this year, as demand is as strong –if not stronger, than ever, especially in the luxury end of the property market. Golden visa opportunities continue to attract a large percentage of Russian and Chinese investors to Spain, British investors may have been hesitant in the wake of
The Importance of Branding
Peppermint is a local leader in branding for small, established businesses, major global corporations, new startups, and those with rebranding needs alike. But why is branding important at all? To answer that all-important question, we first need to know what branding is. What is Branding? A brand is like a fingerprint. It’s a completely unique way that others can use to identify you. Your brand should be singular and unique in a way that sets the entire tone for your business, what it does, and what it stands for. It should capture your clients’ attention and hold it for as long as