Helpful tips on how you can find your feet after lockdown
Getting on Track After Coronavirus Getting your small business up and running again after the lockdown can seem like a daunting task. It often feels like you’re starting over from ground zero when it comes to finding new customers and clients, but the good news is that it isn’t. There might be a lingering sense of hesitation in the air for a brief moment as we all emerge from our cocoons, but the reality is that the whole world is eager to get back to our normal lives, which means now is the prime time to up your marketing game to
How text affects your SEO
As we saw in our previous blog, search engine optimization, commonly referred to by its acronym SEO, is a key aspect of any digital marketing strategy, along with other elements such as content marketing, pay per click advertising, affiliate marketing, marketing automation, email marketing, online publications, sponsored content and social media marketing. What is SEO? SEO is the process of improving your rank on search engines so that your company is seen first when people search for key words related to your product, service or business. Importantly, SEO is “organic” advertising, i.e. not something you pay for, so it must be achieved
5 Costly Mistakes When Advertising on Facebook
Social media marketing is on the rise and plays an ever-increasing role in any business’s digital marketing strategy. It’s a crucial step in engaging your target consumer, building your brand and increasing your business’ economic bottom line, no matter what industry you are in or what your product happens to be. There are many social media platforms out there, including Instagram, Facebook, YouTube, Instagram, LinkedIn, Snapchat, Pinterest, Digg, Blogger, Reddit, Wikis, and Stumbledupon. And one of the greatest aspects of all of them, and quite possibly why they became so popular in the first place, is that they’re a free form
Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s
Web Hosting and the Its Impacts on SEO
A good web hosting provider and service can both positively or negatively affect your website’s performance and success. What is Web Hosting? The simplified answer to this question is that web hosting is the action of buying or renting storage space on the internet via a physical server in order to house your website data, files, coding, cookies, etc so that others can visit it online. Every website you’ve ever visited is being hosted on a server. The amount of space your website is given on a server depends on the type of hosting you purchase. There are five main types of hosting
Top branding trends businesses should follow
Branding is nothing new as an important part of any business marketing strategy. Quality branding makes you and your products memorable and can effectively distinguish you from your competitors. It can and should build trust in your company and your product(s), which, in turn, attracts and retains customers. Effective branding isn’t easy, but we can help make it easier by letting you in on the top branding trends that your business should follow. And, of course, should you want a little more guidance, we’re always here to help! Top Branding Trends Your Business Should Follow: 1. It’s not about what you do, it’s
15 Graphic Design Trends for 2020
Every year there’s new approaches to graphic design, and this year’s no different. There are plenty of new waves to be made! But a new decade doesn’t necessarily mean only new concepts either. Some of this year’s biggest trends will be continue on from last year, while others are making a comeback as they re-emerge from hibernation. Here are 15 graphic design trends that we expect to see in 2020. 3D Depth & Realism The 3D trend is still as strong ever thanks to modern technology and software capabilities. The realism it provides gives your product or brand an authentic feel. Monochrome The use
Top Tips for Blogging
Blogs are everywhere and they are everywhere for a reason: In short, when done right, blogs are great for business because they: ✔ Give voice and authenticity to products and brands, ✔ Provide a great means of communication to, from, and amongst customers and potential customers, ✔ Build SEO into your website to increase and improve your online presence. But how do you have a great blog that accomplishes all three? If you’ve already got a blog started and just aren’t seeing the response to it you had hoped or anticipated, here are our top tips to get it turned around and back on
8 Ways to be More Productive Using Free Tools
Looking to be more productive this year but don’t want to spend your hard-earned cash on new tools? Well look no further, we have got you covered! Here are 8 free tools that can help you accomplish your productivity goals of 2020. Evernote Keep all your notes, checklists, ideas, photos, & recordings in one place, tag them with keywords or sort them into categories to easily search them later for that key piece of information, all with the peace of mind of knowing that they’re automatically saved so you can access them from any device, online or off. Exciting features of the
Digital Marketing Trends for 2020
It’s well-known that digital marketing evolves at insanely fast speeds. Each year it seems that there are a ton of innovations, bringing new solutions to branding and helping businesses better communicate with their audiences. But, how do you stay on top of all these changes? At Peppermint, we do it by looking ahead at the trends to come, and this year we’ve put together the most important we’ve found to help you up your marketing game in 2020. Less Intrusive Video Ads It’s no secret that consumers aren’t big fans of intrusive ads. In fact, a 2017 study found that the least