What is ChatGPT
What is Chat GPT and how could it benefit my business? Chat GPT, or Generative Pre-trained Transformer, is a cutting-edge natural language processing (NLP) model developed by OpenAI that can generate human-like responses to text-based inputs. As a result, businesses can leverage Chat GPT to improve customer engagement, enhance their marketing efforts, and boost their bottom line. At first, it might sound a little bit too techy, or complicated, but we promise that it couldn’t be further from the truth! So to get you started, Peppermint are here to take a look at some of the ways Chat GPT could benefit your
Digital Marketing for Small Businesses
When you first start your business, your focus is to bring your first customers in, getting the word out about what you do and earning your good reputation within your community and industry. Things start off well, word of mouth is a fantastic tool, but what happens when the leads run dry? Is your business doing enough to generate a steady supply of customers? Is there something that can be done? Digital Marketing is something that many businesses tend to overlook, mostly due to a lack of time. It can be too confusing or time-consuming, so we put it on the
Being Helpful Pays Off, Google Says
Helpful = Better. At least, that's what Google has declared when it launched its self-named Helpful Content Update this past August with roll-out happening as we speak. The goal, as always, is Google's never-ending quest to provide the best possible experience to its users with the most relevant information every time a Google search takes place. How are they intending to accomplish that with this algorithm update, you ask? Well as always, Google is pretty (read: extremely) hush-hush about the specifics of their trade secret algorithm and update processes, but also quite forthcoming about what you can do to make sure
What To Do With Your Reviews
Building your brand is centred on building trust. And what better way to do that than with great reviews from customers and clients who can share their experiences first hand? But getting those all-important positive reviews -not to mention managing all the potentially false, inaccurate, or misleading ones that are on the rise, can be a confusing task for those unfamiliar with it and a time-consuming one for busy business owners. But it needn't be. With some extra preparation and on-going marketing management, you can easily build your brand and your profits simply by properly managing your online reviews. Nine out
#SayWhat???
By now, whether you love them or hate them, you've probably noticed that hashtags are a part of our online lives now. And that goes double for businesses or brands looking to keep or boost their online presence But what exactly are these seemingly-random snippets of words or phrases that are popping up everywhere online and (perhaps more importantly) how can you use them to your business's advantage? Technically, hashtags are the combined word or phrase that follows the # symbol (called a hash sign in the UK or pound sign in the USA) in an online text that lets users
Micromarketing: What is it and why should you be doing it now?
Say it with me readers: I am unique. I am special. I deserve personalised products and services that are made just for me. If you have a business, especially one in Marbella, Estepona or elsewhere on the Costa del Sol, take particular note: this is the mindset of your consumers as well as consumers around the world. Bespoke products and services used to be a major marketing platform that luxury brands would take to set themselves apart and justify high prices, but in today's online world where competition runs high and everything is at their fingertips, consumers are demanding more and
Should You Be Using Guest Blogs as Part of Your SEO Strategy?
Content marketing calls for blogging as an essential way to boost your SEO ranking on Google and other online search engines, but should your blogging strategy also include writing and accepting guest blogs? Once considered a controversial topic amongst marketing experts, the results are in and clearly show that yes, you should. Provided that you do it correctly. Guest blogging, both as a writer and a host, is a fantastic way to increase the breadth and depth of your online audiences as well as potentially boost social media reach, engagement, and more. It's also an ideal way to increase your
Tips to Get Your Marketing Plan Ready
Covid-19 has had some far-reaching consequences on businesses around the world, but 2021 promises a fresh start if not an entirely clean slate. Business success in this economy doesn’t come without planning and organization though, especially when it comes to your marketing plan. Is your business ready? It’s never too late to take a hard look at your marketing strategy for this year, and here at Peppermint, we’re here to help. Our marketing experts can audit your current or proposed plans to offer expert advice unique to your specific company, product, audience, budget, and more, giving you the best chance of
Building Your 2021 Marketing Plan
2020 forever changed the way we work and live, so it goes without saying that this year, marketing strategies will need to be exceptionally adaptable and innovative to take into account these changes and meet the demands of local and global customers. As lockdown orders were announced early last year, they brought with it a near overnight push into the digital world, forcing marketing to take a massive leap forward in terms of innovation. This caused plenty of reactive marketing strategies (and stress!) to business owners and consumers alike, but it also set the stage for some unique marketing trends that,
Website Marketing for Small Businesses
We know that in our emerging post-Covid economy, the way we live has changed in such a short amount of time and that marketing strategies to attract and retain customers has changed almost overnight. For small businesses particularly, getting back on your feet with a whole new set of rules to play by is not an easy task! We hear your frustration and we feel your stress, small business owners, but take heart! Social interactions might be in a shift, but ultimately, it’s a shift in your favour: studies are showing that there’s an ever-growing trend of consumers preferring to