Peppermint is a local leader in branding for small, established businesses, major global corporations, new startups, and those with rebranding needs alike. But why is branding important at all? To answer that all-important question, we first need to know what branding is.   What is Branding? A brand is like a fingerprint. It’s a completely unique way that others can use to identify you. Your brand should be singular and unique in a way that sets the entire tone for your business, what it does, and what it stands for. It should capture your clients’ attention and hold it for as long as