Tips to Get Your Marketing Plan Ready
Covid-19 has had some far-reaching consequences on businesses around the world, but 2021 promises a fresh start if not an entirely clean slate. Business success in this economy doesn’t come without planning and organization though, especially when it comes to your marketing plan. Is your business ready?
It’s never too late to take a hard look at your marketing strategy for this year, and here at Peppermint, we’re here to help. Our marketing experts can audit your current or proposed plans to offer expert advice unique to your specific company, product, audience, budget, and more, giving you the best chance of success this year and beyond. Generally speaking, though, here are a few ideas that you should consider in your marketing plan this year:
Make flexibility a priority.
Make your marketing plan, but don’t forget to include a Plan B and maybe a Plan C, too. Rules, markets, and consumers are constantly changing and you need to be ready for them to stay ahead of the marketing curve. Take heart, though, as the world gets more and more control over the Covid-19 situation, these changes are expected to be good ones not the oh-my-god-what’s-happening kind like we had to endure in 2020. Creating marketing and contingency plans is not a small task, we know, so feel free to reach out to our strategy professionals at Peppermint who can take care of this time-consuming but necessary aspect of a successful marketing strategy this year.
Bigger is not better.
Knowing that changes will inevitably happen this year, the smaller the plans you can make now, the better, as those will require less time, effort, and cost to update later. Try creating a quarterly marketing plan in place of an annual one! Give us a call now and we can take a look at your Q1 plan and help you make your Q2 plans and beyond better and more successful than ever!
Research your audience.
Your audience now is likely quite different than the one you had at this time last year and it’s in your best interests to invest in some research to understand it as best you can so you can tailor your marketing plan accordingly. Not sure how to do it? Contact us here at Peppermint where our marketing strategists have the skills and tools to quickly and efficiently do essential market research for you.
Be frivolous.
Money is tight, so get the most bang for your buck this year by focusing your marketing budget in areas that will give you the best return on investment. Where these areas are will depend greatly on your business, your product or service, and your consumers so take a hard look at what has worked for you in the past and go from there. Keep in mind that much of last year will be a wash and may not offer the best data to study and don’t forget to consider new audiences you’ve gained and/or general changes to marketing that have happened since the Covid-19 outbreak, including the massive push to online and digital marketing (where you should, without a doubt, be investing heavily in). One common area every business can have a great ROI in is in investing in a marketing agency that can efficiently and effectively evaluate the best areas to concentrate their budgets. Like Peppermint. So give us a call today!
Let’s work together to make your business the best it can be this year and beyond! We would love to help create, audit, or build you a marketing strategy that will deliver results!