Marketing Tips For The Hotel Industry
The hotel industry has really taken a hit this year thanks to Covid-19. Especially here on the Costa del Sol, Spain where tourism is a massive industry that many businesses are dependent on. There is plenty of hope to be had though, and lots that can be done to promote your hotel, even in the wake of lockdowns and “new norm” regulations. Despite economic strains, there is still a huge demographic of people wanting to get away and while international travel may be temporarily down, local staycations are up, meaning your business doesn’t have to needlessly suffer while the world
Marketing for Real Estate in the “New Normal”
It’s no secret that Coronavirus has done a real number to the economy, but you might be surprised to hear that some areas of our local economy – real estate included, are still thriving, even as we reemerge from lockdown and enter ‘The New Normal’. In fact, home prices are still expected to grow this year, as demand is as strong –if not stronger, than ever, especially in the luxury end of the property market. Golden visa opportunities continue to attract a large percentage of Russian and Chinese investors to Spain, British investors may have been hesitant in the wake of
The Importance of Local Digital Marketing in the Current Covid-19 Climate
As society slowly comes back to life after Covid-19 lockdowns, it is now more important than ever to invest your time and efforts into adapting your marketing strategy to meet the “new norm”. With restrictions on travelling abroad, as well as consumer fear over booking European and International flights that may be cancelled and non refundable, 2020 is set to see an increase in local and national travel and consumers staying local to support local businesses and in turn help boost the local economy. It is therefore imperative that businesses focus their marketing on these markets and put strategies in place
Google My Business – Your Essential Local Marketing Tool
Life may be returning to normal, but it is indeed, a “new normal”, especially in the marketing world. An almost instantaneous move online for both businesses and consumers alike has forced a dynamic shift in both the breadth and depth of digital marketing strategy for almost every business in existence. And while recapturing the market for your business sounds like a daunting task as we slowly move out of lockdown and into the post-coronavirus world, in reality, it doesn't have to be. A big part of the new normal consumer is one that's increasingly conscious about shopping locally and supporting their
Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s
Digital Marketing Trends for 2020
It’s well-known that digital marketing evolves at insanely fast speeds. Each year it seems that there are a ton of innovations, bringing new solutions to branding and helping businesses better communicate with their audiences. But, how do you stay on top of all these changes? At Peppermint, we do it by looking ahead at the trends to come, and this year we’ve put together the most important we’ve found to help you up your marketing game in 2020. Less Intrusive Video Ads It’s no secret that consumers aren’t big fans of intrusive ads. In fact, a 2017 study found that the least
Why Digital Marketing Is Important to Any Business
There’s no denying that we live in a digital age. From Googling every little thing that crosses our minds to spending large amounts of time scrolling through social media, it seems that our lives are moving more and more online. In fact, a fifth of people now spend more than 40 hours a week plugged into the digital world! So, it’s no surprise that businesses are jumping online too, transferring from traditional to digital marketing to grow their brand. But why is this so important to do, and how could it help you? The Rise of Digital The past decade alone has
New trends in SEO Marketing for 2019
As a full service advertising, marketing and design agency, the Peppermint team is very aware of the importance of Search Engine Optimisation (SEO) for our clients. We have SEO experts working with us who know all the tricks and tools to ensure that our clients’ websites reach the top rankings in the shortest possible time, and you can be sure that if you are a Peppermint client that we will do everything to make sure you achieve and maintain a high Google ranking. SEO is changing in 2019 SEO is changing all the time and we’ve been looking at some of the SEO
Peppermint: The leading experts in expat marketing on the Costa del Sol, Spain
Reaching the expat market on the Costa del Sol is a challenge that Peppermint, a full service marketing, advertising and design agency, has solved with ease on numerous occasions, through a series of campaigns. There is a good reason for this: the Peppermint team is composed of native English speakers. That is one advantage, but there are others. The British and Irish form a substantial community within the expat market on the Costa del Sol, and we understand their cultures. This is a significant advantage: one that is arguably more important than speaking English. Our knowledge of these neighbouring cultures and
The Peppermint View: Marketing Trends in 2019
Peppermint is a full service design and marketing agency based in Marbella, Malaga offering a complete range of marketing services, including graphic design, web design, digital marketing, corporate identity, event management and much more, so we’re always keen to keep an eye on upcoming trends in the marketing sphere. We have noticed that there is a handful of key marketing trends likely to dominate in 2019, so let’s take a look at them and what they could mean for your business. A move away from traditional advertising For some years now, we have known that a shift has been occurring in what