How text affects your SEO
As we saw in our previous blog, search engine optimization, commonly referred to by its acronym SEO, is a key aspect of any digital marketing strategy, along with other elements such as content marketing, pay per click advertising, affiliate marketing, marketing automation, email marketing, online publications, sponsored content and social media marketing. What is SEO? SEO is the process of improving your rank on search engines so that your company is seen first when people search for key words related to your product, service or business. Importantly, SEO is “organic” advertising, i.e. not something you pay for, so it must be achieved
5 Costly Mistakes When Advertising on Facebook
Social media marketing is on the rise and plays an ever-increasing role in any business’s digital marketing strategy. It’s a crucial step in engaging your target consumer, building your brand and increasing your business’ economic bottom line, no matter what industry you are in or what your product happens to be. There are many social media platforms out there, including Instagram, Facebook, YouTube, Instagram, LinkedIn, Snapchat, Pinterest, Digg, Blogger, Reddit, Wikis, and Stumbledupon. And one of the greatest aspects of all of them, and quite possibly why they became so popular in the first place, is that they’re a free form
Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s
Web Hosting and the Its Impacts on SEO
A good web hosting provider and service can both positively or negatively affect your website’s performance and success. What is Web Hosting? The simplified answer to this question is that web hosting is the action of buying or renting storage space on the internet via a physical server in order to house your website data, files, coding, cookies, etc so that others can visit it online. Every website you’ve ever visited is being hosted on a server. The amount of space your website is given on a server depends on the type of hosting you purchase. There are five main types of hosting