Getting the short form ad right
Even people who work in marketing are tempted to skip ads that are forced on us when what we really wanted to do was read an article, or watch a music video. It’s even more tempting if you see the ad is more than 20 seconds long, and at length the option to hit Exit and skip the ad is available. However, with short form ads, which are typically no longer than six seconds, that option is not available, in which case, getting that short form advert exactly right is what is needed. Short form adverts present an opportunity to engage
Clever marketing campaigns
What are your first thoughts about a marketing campaign for your company r brand? Do you immediately think “online ad campaign, press releases and social media strategy?” Those are the standard tools, but marketing can be a lot more imaginative if you just think outside the box. If you really want to get people talking about your business, try these unusual marketing tactics. Viral videos Do you remember Dove's "Real Beauty" campaign from 2013? That’s a great example of how video can promote brand. It went viral because it didn’t just talk about the product; it also raised awareness about women’s body image
Junk the Jargon in 2015
We all know that marketing loves its buzzwords. But, as David Ogilvy, one of the world’s greatest ad men once said: “Our business is infested with idiots who try to impress by using pretentious jargon.” Some of us might pretend we’re above the use of jargon, but few of us can truthfully claim to never having used one of the many buzzwords that are uttered around the corridors of advertising agencies and marketing departments. Here are a five terms that Peppermint thinks the marketing dictionary should junk in 2015. Agile – we haven’t actually heard this one used by marketers on the