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Fewer Links Needed to Rank Pages

Google: Fewer Links Needed to Rank Pages – What This Means for Your Business


Recently, Google announced a significant shift in how it ranks websites on Google. Gary Illyes from Google revealed that right now, you need only a few backlinks to help your website rank pages effectively. Speaking at the SERP Conf event back in April, he revealed that over the years, Google has placed less and less importance on backlinks to rank pages, adding that Google Search actually “needs very few links” in order for a website to start ranking.

This marks a big change in digital marketing, especially those who have relied heavily on backlinks to establish authority. In the past, backlinks (links from other websites to your site) were crucial for determining good-quality search rankings. They acted like votes of confidence, showing that your site was trustworthy and valuable to its users. However, Google has recently been changing its algorithm, placing less emphasis on the number of backlinks, and concentrating more on the quality of a website’s content.

What Matters Now in SEO

According to Illyes, Google’s focus is shifting to other factors that improve user experience and content quality. While backlinks still matter, they are no longer the main method to achieve high search rankings. Here are the key areas that Google are now focusing on when it comes to ranking a website:

High-Quality Content: Your website should offer valuable, informative, and engaging content that meets your audience’s needs. This will attract visitors and naturally encourage other sites to link to your content in return.

User Experience: It’s incredibly important that your website is user-friendly, loads quickly, and is fully optimised for mobile devices. A great user experience can significantly boost your search rankings and keeps people returning.

Audience Engagement: Actively interacting with your audience on social media and other platforms helps to build a strong online presence. High engagement levels can increase your visibility and credibility, creating a stronger level of trust online.

Relevance and Keywords: Use keyword research to understand what your audience is searching for and create content that addresses these needs. Relevance is more important than ever!

Diversified Traffic Sources: Never rely solely on backlinks for traffic. There are lots of ways to direct visitors to your site, such as social media, email marketing, and paid advertising, all of which are fantastic at pointing potential customers your way.

Why This Change is Important

For business owners, this shift in Google’s ranking system means that you need to adapt your digital marketing strategy now. It’s no longer enough to just get a lot of backlinks from other sources. You’ll need to focus on creating valuable content and a great user experience. It’s time to think about what your customers want to see, what offers value to them and how you can best serve their needs.

How Peppermint Can Help

Navigating these changes can be challenging, but that’s where we come in! At Peppermint, we specialise in helping businesses like yours thrive in the digital landscape. Our team can assist you in creating high-quality content, optimising your website for user experience, and developing effective engagement strategies that keep your website at the top of Google.

If you’re ready to improve and adapt your online presence to grow your business, contact Peppermint today and let us help you achieve your digital marketing goals.