Digital Marketing for Small Businesses
When you first start your business, your focus is to bring your first customers in, getting the word out about what you do and earning your good reputation within your community and industry. Things start off well, word of mouth is a fantastic tool, but what happens when the leads run dry? Is your business doing enough to generate a steady supply of customers? Is there something that can be done?
Digital Marketing is something that many businesses tend to overlook, mostly due to a lack of time. It can be too confusing or time-consuming, so we put it on the backburner and promise ourselves that we’ll get back to it eventually. But it never happens! It’s important to know that digital marketing is an essential activity for any business. After all, a business can’t be a business without any customers.
So how can a small business develop a digital marketing strategy that will help them thrive? At Peppermint, we’re here to help your business succeed. Let’s look at the benefits of digital marketing and how Peppermint can help take your business to the next level.
In today’s digital age, customers will expect to find a website and social media presence for your brand. They might be looking for reviews of your business before they take the plunge, and with so many scams going around, it’s important for people to investigate whether your brand is legitimate or not. If your business can’t be found online, your potential customers might assume that you’re not legitimate and go elsewhere.
Look at your competitors
Researching your competitors is vital to gaining a strong position within your industry. Compare notes and see what they’re doing online. Can you offer more value than them? If there’s something that might give your business the edge, start telling your customers! There’s no harm in looking at and taking inspiration from other players in your industry.
Improve your SEO
Search Engine Optimisation (SEO) is the way we optimise a website to increase traffic. When your potential customers try to find your website via a Google search, you want to be at the top of those searches. If your website isn’t fully optimised, you could be ranking too low for potential customers to find you.
Create valuable blogs
If your industry is highly competitive, you need to think about a strategy that will deliver results. Blogs are a great way to compliment your SEO strategy and add value to your brand. Think about some topics that your audience might find useful. What might your customers want to know? If you’re able to produce valuable content, Google is likely to prioritise your business over others.
If any of the above points are a little daunting or if it sounds like a lot to take in – don’t worry, that’s why we’re here! Here at Peppermint, we can take care of all your digital marketing needs so you don’t have to.
We’re a full-service creative and digital design agency based in Estepona on the Costa del Sol. We’re passionate about transforming the way that businesses attract, secure and retain customers using a mix of technology, insight and creativity.
We have years of experience in strategy and planning, branding, graphic design, web design and digital marketing, so you’re in capable hands with us! We take time to understand your business and work with you in identifying marketing opportunities that help your business start thriving.
If you would like to find out more about how Peppermint can help your business, get in touch with us! We’ll put the kettle on.