New Legal Waiver for Images In Google Ads
What Google’s New Legal Waiver for Images in Ads Means for Your Business Google has introduced a new requirement in Google Ads, asking advertisers to confirm that they own the rights to all images used on their landing pages. This update, which comes in the form of a checkbox waiver, ensures that businesses and marketers comply with image copyright laws when running ads. But why has Google introduced this change now, and what does it mean for businesses using Google Ads? More importantly, how can you ensure your ad campaigns remain fully compliant? Let’s take a look at the next steps. What Is
Top Marketing Trends in 2025
How Marbella Businesses Can Stay Ahead of the Game In Marbella's thriving and competitive business scene, staying ahead of marketing trends is absolutely essential. Whether you’re catering to locals, expats, or tourists, your marketing strategy must continually evolve to remain effective. As a marketing agency deeply rooted in the Costa del Sol, Peppermint is here to help businesses like yours thrive. Let’s explore the top marketing trends for 2025 and how they can help your brand this year. Why Staying Ahead of Marketing Trends Matters Marketing is constantly changing, driven by advancements in technology and shifts in consumer behaviour. In a dynamic location
Another Reason You Need a PPC Expert On Hand
Running a successful Google Ads campaign requires more than just setting up an account and hoping for the best! It demands careful planning, ongoing analysis, and precise management to maximise returns on investment. Recent developments highlight just how essential professional oversight is, particularly for businesses based on the Costa del Sol and across Spain looking to make the most of their online advertising. This is no better exemplified than by the recent revelation that a Google Ads representative made unauthorised changes to a business’s ad campaigns. These changes, which included altering ad copy, headline pinning, and bidding strategies, went unnoticed in
Why You MUST Avoid Fake and Manipulated Reviews
Why You MUST Avoid Fake and Manipulated Reviews in Google Business Profiles Online reviews play a critical role in shaping the reputation and success of businesses. Potential customers often rely heavily on these reviews to make purchasing decisions, trusting the experiences shared by others to guide them. However, some businesses might be tempted to manipulate or fake reviews to gain an edge over their competition. While this might seem like a quick way to build credibility, it is not only unethical but also a dangerous practice that can have severe consequences for businesses. In this blog post, we’ll be exploring why
SEO Case Study Marbella
Case Study: LEO Foods - Achieving Digital Success through SEO How Peppermint Transformed Leo Foods' Online Presence Through Strategic SEO Background LEO Foods, based in Marbella, is a go-to for international ingredients, serving both trade and retail customers. Specialising in Indian, Asian, Middle Eastern, British, Latin American, and Mediterranean products, Leo Foods needed a strong digital presence to match its diverse offerings. In May 2019, Peppermint was tasked with enhancing Leo Foods' online visibility, which initially had limited content and low search engine rankings. Our goal was to establish an ‘authority’ status for Leo Foods when it comes to users searching for in international
A Guide to Boosting Your Engagement
Mastering Reels Meta has released a comprehensive guide designed to help businesses and creators maximise their engagement through Meta Reels. This guide dives deep into the best practices for creating compelling Reels, covering everything from format and structure to storytelling techniques. In this blog post, we'll break down the key insights from Meta's guide, offering a step-by-step approach to using Reels effectively and enhancing your brand's visibility and connection with your audience! Understanding the Language of Reels Creating successful Meta Reels involves understanding the platform's unique language. Reels are not just typical video ads; they require a creative approach that resonates
Get Instant Online Visibility and Leads with Google Ads Campaigns
Google Ads, formerly known as Google AdWords, has revolutionised online advertising since its launch in October 2000. Over the years, it has undergone significant transformations, expanding its features and capabilities to meet the evolving needs of businesses needing to promote their services or goods online. It remains one of the most effective digital marketing techniques to instantly start promoting your business, wherever you are in the world! But, to make the most of this platform, it is vital to choose the best Google Ads and Paid Search specialists to maximise your ROI. The Evolution of Google Ads Google Ads began as a
Your Ultimate Guide to SEO
Boost Your Website's Visibility and Drive Traffic Search Engine Optimisation (SEO) is now a core component of digital marketing. It has transformed dramatically since the launch of Google in the late '90s, adapting to the ever-evolving search algorithms. Understanding its history, including major algorithm changes, helps highlight why SEO is crucial today. As search engines grow more sophisticated, SEO techniques continue to evolve to keep businesses competitive in search rankings. This journey through SEO history uncovers its growing impact on how websites are optimised to succeed online. The Early Days of SEO and Google and the Uptake of SEO in Marbella SEO saw
What to Look for in a Marketing Agency in Marbella
Why Peppermint Ticks all the Boxes Choosing the right marketing agency for your business is one of the most critical decisions you can make, particularly in a competitive market like Marbella. A good marketing agency can elevate your brand, increase your visibility, and help you achieve your business goals. But with so many options available, how do you choose the right one? In this blog post, we'll explore what to look for in a marketing agency and why Peppermint is the ideal choice for businesses in Marbella. Experience and Longevity When selecting a marketing agency, experience matters! A well-established agency with
Marbella-Based Digital Marketing Agency
Why Choose a Marbella-Based Digital Marketing Agency for Your Business? Choosing a Marbella-based digital marketing agency for your local business on the Costa del Sol offers many advantages that can significantly enhance your brand presence and drive business growth. Marbella is home to many different businesses: from local shops and providers, hospitality and leisure establishments, to property and real estate agents who need to appeal to international clients. Employing Peppermint gives you access to digital marketing experts who fully understand the unique challenges and demands of marketing both locally and internationally on the Costa del Sol. Here are a few reasons why using