Get Instant Online Visibility and Leads with Google Ads Campaigns
Google Ads, formerly known as Google AdWords, has revolutionised online advertising since its launch in October 2000. Over the years, it has undergone significant transformations, expanding its features and capabilities to meet the evolving needs of businesses needing to promote their services or goods online. It remains one of the most effective digital marketing techniques to instantly start promoting your business, wherever you are in the world! But, to make the most of this platform, it is vital to choose the best Google Ads and Paid Search specialists to maximise your ROI. The Evolution of Google Ads Google Ads began as a
Your Ultimate Guide to SEO
Boost Your Website's Visibility and Drive Traffic Search Engine Optimisation (SEO) is now a core component of digital marketing. It has transformed dramatically since the launch of Google in the late '90s, adapting to the ever-evolving search algorithms. Understanding its history, including major algorithm changes, helps highlight why SEO is crucial today. As search engines grow more sophisticated, SEO techniques continue to evolve to keep businesses competitive in search rankings. This journey through SEO history uncovers its growing impact on how websites are optimised to succeed online. The Early Days of SEO and Google and the Uptake of SEO in Marbella SEO saw
What to Look for in a Marketing Agency in Marbella
Why Peppermint Ticks all the Boxes Choosing the right marketing agency for your business is one of the most critical decisions you can make, particularly in a competitive market like Marbella. A good marketing agency can elevate your brand, increase your visibility, and help you achieve your business goals. But with so many options available, how do you choose the right one? In this blog post, we'll explore what to look for in a marketing agency and why Peppermint is the ideal choice for businesses in Marbella. Experience and Longevity When selecting a marketing agency, experience matters! A well-established agency with
Marbella-Based Digital Marketing Agency
Why Choose a Marbella-Based Digital Marketing Agency for Your Business? Choosing a Marbella-based digital marketing agency for your local business on the Costa del Sol offers many advantages that can significantly enhance your brand presence and drive business growth. Marbella is home to many different businesses: from local shops and providers, hospitality and leisure establishments, to property and real estate agents who need to appeal to international clients. Employing Peppermint gives you access to digital marketing experts who fully understand the unique challenges and demands of marketing both locally and internationally on the Costa del Sol. Here are a few reasons why using
Google Reverts Continuous Scroll on Desktop Search
On June 26, 2024, Google announced that it is discontinuing its continuous scroll feature on desktop search, reintroducing the traditional pagination bar. The change is aimed at speeding up search results by only loading the specific pages that users request. The continuous scroll was implemented for desktop devices in December 2022 and on mobile in October 2021. This shift is expected to enhance the user experience by providing faster, more targeted results without automatically loading extra pages that the user may not necessarily want to see. The continuous scroll feature will also be phased out on mobile search in the
Digital Marketing for Real Estate Agents in Spain
In today’s competitive real estate market, digital marketing is crucial for success. Traditional marketing methods are no longer enough to engage potential buyers effectively. As a leading digital marketing company in Marbella, we understand the unique challenges and opportunities within the real estate sector. This guide will explain why digital marketing is essential for Costa del Sol real estate agents, focusing on lead generation and the differences between targeting international versus domestic buyers. Digital Marketing Methods for Real Estate Search Engine Optimisation (SEO) The real estate sector in Marbella is highly competitive, and most agents have websites. Getting to the front page for
Fewer Links Needed to Rank Pages
Google: Fewer Links Needed to Rank Pages - What This Means for Your Business Recently, Google announced a significant shift in how it ranks websites on Google. Gary Illyes from Google revealed that right now, you need only a few backlinks to help your website rank pages effectively. Speaking at the SERP Conf event back in April, he revealed that over the years, Google has placed less and less importance on backlinks to rank pages, adding that Google Search actually “needs very few links” in order for a website to start ranking. This marks a big change in digital marketing, especially those