Helpful = Better. At least, that's what Google has declared when it launched its self-named Helpful Content Update this past August with roll-out happening as we speak. The goal, as always, is Google's never-ending quest to provide the best possible experience to its users with the most relevant information every time a Google search takes place. How are they intending to accomplish that with this algorithm update, you ask? Well as always, Google is pretty (read: extremely) hush-hush about the specifics of their trade secret algorithm and update processes, but also quite forthcoming about what you can do to make sure