Some may scoff at the use of print in an age where consumers are glued to mobile devices for the majority of their information. The majority of businesses are convinced that a mobile app is the ‘must-have’ element of their marketing strategy, but just as e-readers have not completely done away with the ‘book in your hand’ experience, so to there is a compelling argument for traditional print media in the marketing mix.   Print materials benefit from familiarity Most adult consumers have grown up with print media and that history of interacting with it means that they are more likely to

“We need a video,” is something you’ll hear in marketing meetings worldwide. Visual, moving content is now considered one of the ‘must-haves’ in an intelligent content mix that provides a more dynamic experience for consumers. The format is always evolving, and what we have seen in recent years is that social media channels, like Instagram and Snapchat, have disrupted the traditional idea of what a video should look like and brought us a challenge: to make shorter, more personalised content. The emergence of the short-form video The short-form video is now dominating the scene. Research by Olapic and World Business Research found