Google: Fewer Links Needed to Rank Pages - What This Means for Your Business   Recently, Google announced a significant shift in how it ranks websites on Google. Gary Illyes from Google revealed that right now, you need only a few backlinks to help your website rank pages effectively. Speaking at the SERP Conf event back in April, he revealed that over the years, Google has placed less and less importance on backlinks to rank pages, adding that Google Search actually “needs very few links” in order for a website to start ranking. This marks a big change in digital marketing, especially those