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Peppermint Creates SL

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Among the Gen Z crowd, TikTok has become more than just a source of amusement; it's now the go-to search engine for a generation raised in the age of social media, according to reports in late 2023 and early 2024. In this blog post, we’ll be taking a look at how this trend has evolved and why younger generations appear to be turning their back on Google, as well as exploring how businesses can leverage this trend to enhance their online presence. The Evolution of TikTok TikTok's journey from a platform for short-form videos to an apparent search engine is nothing short

If you thought that all this hype surrounding AI wouldn’t last long, you’d be wrong! AI has had a real moment over the past year or so, in part due to the emergence of ChatGPT, but also because its capabilities seem to know no bounds. AI breakthroughs have allowed us to create some of the most innovative products and solutions, from media to healthcare, and it’s showing no signs of stopping anytime soon. Some of the world’s biggest players, including Google, are now utilising AI in their products, creating bigger and better experiences than ever before. Back in November 2023, Google

How the Platform is Reigniting Interest Amongst a New Generation In the ever-evolving landscape of the internet, where search engines are the gatekeepers to vast information, one familiar name is stirring the waters once again. Yahoo, a digital trailblazer since its inception in 1995, is gearing up for a significant re-entry into the competitive arena of online search. In January 2023, Yahoo sent shockwaves through the digital sphere with a tweet that hinted at making web searching 'cool' again, setting the stage for a renewed focus on its search capabilities. A Promising Announcement The initial announcement sparked curiosity and speculation. Can Yahoo, once

Keep up to Date! In the evolving landscape of digital marketing, staying up-to-date with the latest trends and technologies is crucial for success. Google Ads, one of the most popular and widely used advertising platforms, has recently introduced significant changes to its certification tests. Until recently, Google offered certifications in various aspects of its advertising platform, including Google Ads Search, Display, Video, and Shopping. However, Google has now decided to change its certification structure and introduce a more unified and cheat-proof approach. The previous certifications have now been morphed into a single, comprehensive Google Ads certification. In this blog post, we’ll be

Back in 2022, Google announced the launch of its helpful content update, with the aim of targeting content that ‘seems to have been primarily created for ranking well in search engines, rather than to help or inform people’. Having been applied site-wide, this update sought to weed out the sneaky cheats and tricks employed by many websites using so-called ‘Parasite SEO’ tactics. More recently, at the end of September 2023, Google rolled out their latest version of the Helpful Content update, which includes a range of new standards and regulations to work to, including the use of Artificial Intelligence. In this blog,

What You Need to Know In the world of digital advertising, staying updated with the latest policies and changes is essential. Google Ads has recently introduced a new policy called Limited Ad Serving, and it's designed to enhance ad clarity and reduce the risk of scams. In this blog post, we'll explore what Limited Ad Serving is, why it matters, and how you can ensure your ads are not affected by this policy. Understanding Limited Ad Serving Limited Ad Serving is Google's response to the need for greater transparency and clarity in online advertising. This policy aims to provide a safer and more

In the fast-paced digital era, establishing a robust online presence is no longer an option for businesses; it's a necessity. With consumers increasingly turning to the internet to discover and engage with local businesses, leveraging every available tool is vital. Enter Google My Business, a powerful platform that can significantly enhance your business's local visibility and customer engagement. In this blog post, we'll be taking a look at why using Google My Business is a game-changer for businesses like yours, and how our expert team can help you unlock its full potential. Why Google My Business Matters Local Discovery: Imagine someone in your

The landscape of digital marketing and social media is constantly evolving, and so are the demands from its users. In today’s fast paced world, capturing the attention of your target audience is no mean feat. People are craving more content, but they have much less time on their hands. But at the same time, they also want their content to be entertaining, informative, and valuable – it’s a big ask! So, how do we attract the attention of someone with very little time? Well, we create video content in a way that is easy to digest and allows users to dip

If you're a business owner on the Costa del Sol, you might be aware of the importance of tracking and analysing your website's performance. Google Analytics has been the go-to tool for many years, providing valuable insights into website traffic, user behaviour and conversion rates. However, Google recently released its new generation of Analytics – Google Analytics 4 – and the deadline for upgrading is looming. On 1st July 2023, standard Universal Analytics properties will no longer process data, meaning that it could have a significant impact on your campaign performance. In this blog post, we'll explore why migrating to Google Analytics

What is Chat GPT and how could it benefit my business?  Chat GPT, or Generative Pre-trained Transformer, is a cutting-edge natural language processing (NLP) model developed by OpenAI that can generate human-like responses to text-based inputs. As a result, businesses can leverage Chat GPT to improve customer engagement, enhance their marketing efforts, and boost their bottom line. At first, it might sound a little bit too techy, or complicated, but we promise that it couldn’t be further from the truth! So to get you started, Peppermint are here to take a look at some of the ways Chat GPT could benefit your