Among the Gen Z crowd, TikTok has become more than just a source of amusement; it's now the go-to search engine for a generation raised in the age of social media, according to reports in late 2023 and early 2024. In this blog post, we’ll be taking a look at how this trend has evolved and why younger generations appear to be turning their back on Google, as well as exploring how businesses can leverage this trend to enhance their online presence. The Evolution of TikTok TikTok's journey from a platform for short-form videos to an apparent search engine is nothing short