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Peppermint Creates SL

Urb. Señorio de Cortes 44,
Nueva Atalaya, 29688
Estepona, Malaga, Spain
T: (+34) 951 316 553 E: info@peppermintcreate.com

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Blogging To Success

Blogs are great for SEO: they help your business get seen, stay relevant, and build trust with current clients, potential customers, influencers, Google, and the entirety of the world at large. Seriously. They really are that good (and that important). It goes without saying then, that blogging should most definitely be a part of your digital marketing strategy -and they should most definitely be taken seriously too. After all, 52% of B2C marketers say that blogs are the most effective way of promoting their business and 86% say that blogs are the most popular type of content they produce. That being said, the average length of time a reader will spend on any one blog is just 37 seconds. No pressure or anything, right?


Starting a Blog For Your Business

Writing a successful blog sounds complex, and it can be. But it can also be as simple as using multi-step process that you simply repeat again and again. There are, of course, tips and tricks of the trade that bloggers and marketing professionals will use to boost their blogs’ success rate, but if you’re looking to start your own business blog without too much technical fuss, here’s how to do it:


  • Pick a Topic: The topics you write about on your blog should be directly related to what you can offer your customers or your industry. You want to highlight not just what you do but why you do it best. Browse competitors’ blogs for ideas, google current events in your industry or location, or if you have a marketing department or work with digital marketing agency, ask them about trending topics based on their analytics.
  • Find a Unique Angle: Once you know what you want to write about, think of a new or interesting way to approach it. Consider your audience and what they would want to read about. Think about what you would want to read about. Keep it interesting and you’ll get more attention to your blog for longer -both of which are key aspects of highly successful blogs.
  • Include SEO: Your digital marketing strategy should include SEO keywords and those keywords should be included in your blogs as often as possible (without sounding unnatural). Talk to a marketing professional if you can, to determine general keywords you can use on a regular basis as well as more specific ones you can focus on for each topic your blog will cover.
  • Make it Easy to Read: Don’t over-complicate your blog. Internet users have short attention spans and want to find what they’re looking for quickly and without fuss. Keep your blog short, sweet, and to the point. Use headlines, bullet points, or lists to make it as easy as possible to read.  Triple-check for grammar and readability. A positive experience on your blog means you’ll get more exposure to your blog *and* your business.
  • Include a Punchy Headline: Don’t forget to grab attention from the start with an action-packed headline that gives a clear idea of what your blog will be about.
  • Add Visuals: Your blog should have at least one headline visual to capture your readers’ attention. A picture says a thousand words, so if your topic calls for it, throw in some more too throughout the blog to drive your point home. A professional photographer or graphic designer can help you out here. Or, if need be, go online to find some images you can use (just make sure they’re copyright-free).
  • Tell You Reader What To Do: Don’t forget the all-important “call to action” that tells your reader what they should do next (like ‘call us today’ or ‘subscribe to our newsletter’) – no matter what your business or your blog topic, you need to tie them together clearly and directly.

How often to Blog

How often you should be posting a new blog depends entirely on your digital marketing or SEO strategy. Generally speaking, the more you post, the better your SEO will be, but that’s only if your blogs are well-written with great content that’s been researched and optimised for your customers, clients, and target audience. It can be a complex strategy that’s worth discussing with a marketing professional, but in short, our recommendation is to post great blogs as often as you can. Keep in mind that even a professional blogger takes and average of 3.5 hours to write a single blog, so budget your time accordingly. And if you’re worried you have too much on your plate as it is, investing in the help of a professional blogger or digital marketing agency to handle everything from beginning to end is often a great way to go.


The Best Bloggers on The Costa del Sol

Peppermint’s blog writers are some of the best around. Great with words, able to match the tone and style of your brand with ease, and love what they do. Better yet, they’re backed with an entire marketing team that comes with decades of digital marketing and SEO experience so you know your blogs will be relevant and full of quality, creative content that will be noticed and appreciated, helping boost your SEO organically to improve your brand and make you money.

Give us a call today to discuss how we can get your successful business blog started or back on track! +34 951 316 553