The Continued Importance of Online Visibility
Go ahead, type your business name into a Google search. What results does it come up with? How about if you type your business’ products or services? Did you have to scroll down the page to find yourself? Were you even on the first page at all? Now do the same on Facebook, Instagram, YouTube, Twitter, or any other social media platform of your choice. Was it easy to find your business? Do you think your customers would agree?
Getting to the top of Google’s search pages (and any social media page that your business uses) is the highest goal of any digital marketing strategy. Trust us: if you aren’t there, you want to be; and if you are there, you definitely want to stay there! And that has never been more true than today. Having a digital presence is no longer a marketing fad or trend, it’s a necessity. If you have a business and you want it to grow -and in some cases merely survive, you absolutely must have a website, be using social media, and have a digital marketing strategy in place. It’s as simple as that.
But why is it important to have online visibility? In these post-Covid times, it is what’s keeping many businesses afloat as well as preparing them for the economic aftermath of a worldwide pandemic and subsequent lockdown.
Staying Home
Having been confined to our homes for a prolonged length of time, many consumers are now finding it hard to break the cycle and once again return to their in-person browsing and buying. Be it out of an over abundance of caution or merely because they’ve discovered the convenience of going online to interact with their favourite businesses, products, and services, there is a global increase in ecommerce which, despite the easing of lockdown restrictions, has not diminished in a significant way, and is in fact, only expected to grow.
Safety And Security
Physical security isn’t the only thing that customers need from the businesses they visit in-person or digitally. With a world of businesses to choose from online, customers need to know that the one they are giving their hard-earned money to is reputable. With a strong digital presence, your brand can increase trust and build customer loyalty.
Keeping Up With The Jones’
One of the biggest arguments for building and maintaining your online presence is simply that everyone else is doing it. In today’s times, not going digital isn’t just a missed opportunity, it is a direct disadvantage that can profoundly affect your business’ success.
Going Global
Potential customers exist all around the world, and with the inter-connected nature that is social media, potential influencers for your product or brand do too. Having a global presence, especially after lockdown when social interactions were mainly – if not entirely, done online, is even more critical now than ever.
Improves Your Marketing
Data from online marketing can be extremely detailed and easy to track, so having an online presence means that you can quite easily discover what is working for your business and what’s not. Investing in a digital marketing company can be a great return on investment, as you can analyze and adjust your marketing strategy much more fluidly, saving you valuable time and money.
Going Online Is Not Enough
It is important to remember that being online is not the same as having an online presence. Once you have a website and social media set up, you can’t simply walk away. A good online presence takes time and dedication, and a great one takes industry-specific knowledge to outshine your competition so you can work your way to that coveted #1 spot and stay there. Investing in an experienced and professional digital marketing agency to build and maintain your online presence is a great investment and one well worth looking into, no matter how big or how small your business currently is.
At Peppermint, one of the coast’s leading creative and digital agencies based in Estepona, Marbella, our digital marketing professionals are experts in their field who know the ins and outs and tips and tricks to get your business seen. We are highly accomplished in assessing your digital presence – whether you are just starting out or have been online for years, and are experienced at designing fresh and exciting ways to take your online presence to the next level using both technical strategies and creative design.
Give us a call today to find out how we can grow your online presence through digital marketing.