The Importance of Local Digital Marketing in the Current Covid-19 Climate
As society slowly comes back to life after Covid-19 lockdowns, it is now more important than ever to invest your time and efforts into adapting your marketing strategy to meet the “new norm”. With restrictions on travelling abroad, as well as consumer fear over booking European and International flights that may be cancelled and non refundable, 2020 is set to see an increase in local and national travel and consumers staying local to support local businesses and in turn help boost the local economy. It is therefore imperative that businesses focus their marketing on these markets and put strategies in place
Google My Business – Your Essential Local Marketing Tool
Life may be returning to normal, but it is indeed, a “new normal”, especially in the marketing world. An almost instantaneous move online for both businesses and consumers alike has forced a dynamic shift in both the breadth and depth of digital marketing strategy for almost every business in existence. And while recapturing the market for your business sounds like a daunting task as we slowly move out of lockdown and into the post-coronavirus world, in reality, it doesn't have to be. A big part of the new normal consumer is one that's increasingly conscious about shopping locally and supporting their
Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s
Digital Marketing Trends for 2020
It’s well-known that digital marketing evolves at insanely fast speeds. Each year it seems that there are a ton of innovations, bringing new solutions to branding and helping businesses better communicate with their audiences. But, how do you stay on top of all these changes? At Peppermint, we do it by looking ahead at the trends to come, and this year we’ve put together the most important we’ve found to help you up your marketing game in 2020. Less Intrusive Video Ads It’s no secret that consumers aren’t big fans of intrusive ads. In fact, a 2017 study found that the least
New trends in SEO Marketing for 2019
As a full service advertising, marketing and design agency, the Peppermint team is very aware of the importance of Search Engine Optimisation (SEO) for our clients. We have SEO experts working with us who know all the tricks and tools to ensure that our clients’ websites reach the top rankings in the shortest possible time, and you can be sure that if you are a Peppermint client that we will do everything to make sure you achieve and maintain a high Google ranking. SEO is changing in 2019 SEO is changing all the time and we’ve been looking at some of the SEO
Clever marketing campaigns
What are your first thoughts about a marketing campaign for your company r brand? Do you immediately think “online ad campaign, press releases and social media strategy?” Those are the standard tools, but marketing can be a lot more imaginative if you just think outside the box. If you really want to get people talking about your business, try these unusual marketing tactics. Viral videos Do you remember Dove's "Real Beauty" campaign from 2013? That’s a great example of how video can promote brand. It went viral because it didn’t just talk about the product; it also raised awareness about women’s body image
5 Digital marketing 2017
Digital marketing trends that will die in 2017 Peppermint Spain is creative marketing and advertising agency on the Costa del Sol with a top class graphics design department, brand strategists, copywriters and social media and digital marketing expertise. We are very aware that some of the branding tools and marketing techniques that worked for the last few years are now coming to the end of their life and we’ve identified five marketing trends that may go the way of the dodo this year. Twitter is dying Twitter may not quite be dead yet but it’s certainly in need of life support. It
Tips for getting more customers
5 Tips for attracting more customers in Marbella It is the job of a great advertising and marketing agency like Peppermint to advise its clients on campaign strategies that raise awareness of their brand and ensuring that the strategy also converts into sales. We have been studying some of the current marketing trends and applying them to our clients’ advertising on the Costa del Sol. So, we’ve put together some information about five of the favourite tips from our graphic design and copywriting departments. Create curiosity Buzzfeed has this down to a T! Its headlines just make you want to click on them