Blogging To Success
Blogs are great for SEO: they help your business get seen, stay relevant, and build trust with current clients, potential customers, influencers, Google, and the entirety of the world at large. Seriously. They really are that good (and that important). It goes without saying then, that blogging should most definitely be a part of your digital marketing strategy -and they should most definitely be taken seriously too. After all, 52% of B2C marketers say that blogs are the most effective way of promoting their business and 86% say that blogs are the most popular type of content they produce. That
Local, Local, Local!
Want to grow your business and your profit this year? Who doesn't, right? Let's make it happen! Bare with us on this one and start with a little visualization: No matter what your business does, no matter what your business sells, no matter how big or small your business is, envision it as a tiny plant just beginning to sprout out of the dirt in a small clay flowerpot. Can you see it? Now, what does it need to get bigger, better, and stronger? Careful nurturing of the roots, right? See where we're going with this? Yup, that's right: to
Micromarketing: What is it and why should you be doing it now?
Say it with me readers: I am unique. I am special. I deserve personalised products and services that are made just for me. If you have a business, especially one in Marbella, Estepona or elsewhere on the Costa del Sol, take particular note: this is the mindset of your consumers as well as consumers around the world. Bespoke products and services used to be a major marketing platform that luxury brands would take to set themselves apart and justify high prices, but in today's online world where competition runs high and everything is at their fingertips, consumers are demanding more and
Tips to Get Your Marketing Plan Ready
Covid-19 has had some far-reaching consequences on businesses around the world, but 2021 promises a fresh start if not an entirely clean slate. Business success in this economy doesn’t come without planning and organization though, especially when it comes to your marketing plan. Is your business ready? It’s never too late to take a hard look at your marketing strategy for this year, and here at Peppermint, we’re here to help. Our marketing experts can audit your current or proposed plans to offer expert advice unique to your specific company, product, audience, budget, and more, giving you the best chance of
Building Your 2021 Marketing Plan
2020 forever changed the way we work and live, so it goes without saying that this year, marketing strategies will need to be exceptionally adaptable and innovative to take into account these changes and meet the demands of local and global customers. As lockdown orders were announced early last year, they brought with it a near overnight push into the digital world, forcing marketing to take a massive leap forward in terms of innovation. This caused plenty of reactive marketing strategies (and stress!) to business owners and consumers alike, but it also set the stage for some unique marketing trends that,
The Importance of Local Digital Marketing in the Current Covid-19 Climate
As society slowly comes back to life after Covid-19 lockdowns, it is now more important than ever to invest your time and efforts into adapting your marketing strategy to meet the “new norm”. With restrictions on travelling abroad, as well as consumer fear over booking European and International flights that may be cancelled and non refundable, 2020 is set to see an increase in local and national travel and consumers staying local to support local businesses and in turn help boost the local economy. It is therefore imperative that businesses focus their marketing on these markets and put strategies in place
Helpful tips on how you can find your feet after lockdown
Getting on Track After Coronavirus Getting your small business up and running again after the lockdown can seem like a daunting task. It often feels like you’re starting over from ground zero when it comes to finding new customers and clients, but the good news is that it isn’t. There might be a lingering sense of hesitation in the air for a brief moment as we all emerge from our cocoons, but the reality is that the whole world is eager to get back to our normal lives, which means now is the prime time to up your marketing game to
Social Media Marketing vs Digital Marketing: What’s the Difference?
No matter the industry, no matter the product, marketing is one of the most important things that your business can – and should, be doing. Why? Because, in short, marketing helps sell your product or service. Your company, product and service are amazing, and you know it. But do your customers (and your potential customers)? Quality marketing allows you to brag about just how amazing you are! Why wouldn’t you want to share that to the world? Engaging with customers and potential customers is a core function of every business, but in today’s world, in-person interaction, although important, simply isn’t enough. That’s
Digital Marketing Trends for 2020
It’s well-known that digital marketing evolves at insanely fast speeds. Each year it seems that there are a ton of innovations, bringing new solutions to branding and helping businesses better communicate with their audiences. But, how do you stay on top of all these changes? At Peppermint, we do it by looking ahead at the trends to come, and this year we’ve put together the most important we’ve found to help you up your marketing game in 2020. Less Intrusive Video Ads It’s no secret that consumers aren’t big fans of intrusive ads. In fact, a 2017 study found that the least
Why Digital Marketing Is Important to Any Business
There’s no denying that we live in a digital age. From Googling every little thing that crosses our minds to spending large amounts of time scrolling through social media, it seems that our lives are moving more and more online. In fact, a fifth of people now spend more than 40 hours a week plugged into the digital world! So, it’s no surprise that businesses are jumping online too, transferring from traditional to digital marketing to grow their brand. But why is this so important to do, and how could it help you? The Rise of Digital The past decade alone has