“We need a video,” is something you’ll hear in marketing meetings worldwide. Visual, moving content is now considered one of the ‘must-haves’ in an intelligent content mix that provides a more dynamic experience for consumers. The format is always evolving, and what we have seen in recent years is that social media channels, like Instagram and Snapchat, have disrupted the traditional idea of what a video should look like and brought us a challenge: to make shorter, more personalised content. The emergence of the short-form video The short-form video is now dominating the scene. Research by Olapic and World Business Research found