Keeping Up With Google
The undisputed leader in search engines is, of course, Google. With 5.6 *billion* searches every day to find users anything and everything they need, locally and around the world, your Google results ranking literally can make or break a business. Put simply: you really, really, really want to be on Google's good side. But how? In a word (or three?): SEO. Keeping up with Google's SEO “recommendations” (they're really more like requirements if you have any hope of getting your website to the top of their results page) is a full-time, non-stop job. Google after all, has an essential need to
Should You Be Using Guest Blogs as Part of Your SEO Strategy?
Content marketing calls for blogging as an essential way to boost your SEO ranking on Google and other online search engines, but should your blogging strategy also include writing and accepting guest blogs? Once considered a controversial topic amongst marketing experts, the results are in and clearly show that yes, you should. Provided that you do it correctly. Guest blogging, both as a writer and a host, is a fantastic way to increase the breadth and depth of your online audiences as well as potentially boost social media reach, engagement, and more. It's also an ideal way to increase your
Why Does Google Constantly Change its Search Algorithms and Why Should You Care?
Google is the most visited website in the world, with 62 billion visits to it globally in 2019 alone. That same year, Google processed 3.5 billion searches every day - that’s 40,000 searches every second! Most importantly for your business, once Google has provided an answer, 90% of Google users report that they will click on the first set of results. What does this mean for you as a company? Well, to be blunt, it means that if you have any hope of your business thriving in the digital world (and let’s face it, everything’s in the digital world now, so
2020 Customer Experience Trends
Customer experience in business is constantly changing to adapt to consumer trends. A positive customer experiences builds consumer affinity to your brand and leads to more referrals, positive customer reviews, and a better bottom line. It’s therefore important that marketers stay up to date on the latest so that we can bring them to you. Peppermint has plenty of experience in understanding and implementing what each individual business needs, based on their current situation, goals, and budget, but if you’d like a to get a jumpstart understanding of what’s trending in customer experience this year, here are 7 customer experience
How text affects your SEO
As we saw in our previous blog, search engine optimization, commonly referred to by its acronym SEO, is a key aspect of any digital marketing strategy, along with other elements such as content marketing, pay per click advertising, affiliate marketing, marketing automation, email marketing, online publications, sponsored content and social media marketing. What is SEO? SEO is the process of improving your rank on search engines so that your company is seen first when people search for key words related to your product, service or business. Importantly, SEO is “organic” advertising, i.e. not something you pay for, so it must be achieved