How to design a logo
Having a logo that stands out from the crowd is vitally important for businesses. It’s crucial that every start-up business gets it right and spends time thinking about the message they want to convey, rather than choosing the first logo that comes along.
At Peppermint Design and Marketing we are skilled at creating logos for new businesses in Marbella, the Costa del Sol in general and beyond. This year we’ve designed logos for exclusive property developments, an international food and beverages consultant, a five star hotel restaurant and its snack bar among others.
So, here is the 7-Step Paul Rand Logo Test – check out your logo against these criteria and see if it passes.
1. Is it distinctive?
Distinctive means unique and not easily confused with another brand’s logo.
2. Is it visible?
A visible logo is just that – easy to spot and noticeable. Rand recommends initially crafting a logo in black and white before introducing colour for a clear idea of visibility.
3. Is it adaptable?
Will it work on a variety of applications, e.g. a t-shirt, cup and online.
4. Is it memorable?
Your logo should be unforgettable. When a customer needs the service you provide, an image of your logo should be the first thing that comes to mind.
5. Is it universal?
A universal logo conveys the same message to a diverse global audience. This is a difficult task. Google uses colour and Apple uses an easily identifiable fruit and a neutral colour.
6. Is it timeless?
Avoid using design ‘fads’ and flashy fonts that will go out of fashion quickly.
7. Is it simple?
A logo should take the minimalist approach, so in it s creation, the designer keeps stripping away all the excess and unnecessary elements until the simple essence emerges. Rand suggests two tips for achieving this:
• Shrink it down and then blow it up. The appearance and design of a strong logo will be legible and pleasing regardless of its size.
• Draw it by hand in ten seconds with a pencil. If you can do this easily, then you have a simple logo.
How did your logo check out against these? If you feel your brand identity doesn’t tick all these questions, then Contact Jade Thompson at Peppermint Full Service Marketing and Design Agency for a chat about the services we offer.
Call +34 951 316 553 or email: info@peppermintcreate.com
