Marketing Tips For The Hotel Industry
The hotel industry has really taken a hit this year thanks to Covid-19. Especially here on the Costa del Sol, Spain where tourism is a massive industry that many businesses are dependent on. There is plenty of hope to be had though, and lots that can be done to promote your hotel, even in the wake of lockdowns and “new norm” regulations. Despite economic strains, there is still a huge demographic of people wanting to get away and while international travel may be temporarily down, local staycations are up, meaning your business doesn’t have to needlessly suffer while the world
Marketing for Real Estate in the “New Normal”
It’s no secret that Coronavirus has done a real number to the economy, but you might be surprised to hear that some areas of our local economy – real estate included, are still thriving, even as we reemerge from lockdown and enter ‘The New Normal’. In fact, home prices are still expected to grow this year, as demand is as strong –if not stronger, than ever, especially in the luxury end of the property market. Golden visa opportunities continue to attract a large percentage of Russian and Chinese investors to Spain, British investors may have been hesitant in the wake of
The Importance of Local Digital Marketing in the Current Covid-19 Climate
As society slowly comes back to life after Covid-19 lockdowns, it is now more important than ever to invest your time and efforts into adapting your marketing strategy to meet the “new norm”. With restrictions on travelling abroad, as well as consumer fear over booking European and International flights that may be cancelled and non refundable, 2020 is set to see an increase in local and national travel and consumers staying local to support local businesses and in turn help boost the local economy. It is therefore imperative that businesses focus their marketing on these markets and put strategies in place
Google My Business – Your Essential Local Marketing Tool
Life may be returning to normal, but it is indeed, a “new normal”, especially in the marketing world. An almost instantaneous move online for both businesses and consumers alike has forced a dynamic shift in both the breadth and depth of digital marketing strategy for almost every business in existence. And while recapturing the market for your business sounds like a daunting task as we slowly move out of lockdown and into the post-coronavirus world, in reality, it doesn't have to be. A big part of the new normal consumer is one that's increasingly conscious about shopping locally and supporting their
Client Case Study – Security of Spain
At Peppermint, a local creative and digital marketing agency, we are lucky to have a mixed portfolio of clients who offer different types of products and services to both local and international markets. Our mission is to offer all of our clients the highest level of service and implement marketing campaigns that generate results. Each client is unique, so we formulate bespoke marketing strategies based upon specific client requirements. This ranges from corporate branding, graphic design and offline marketing campaigns to website design and digital marketing including blogging, Search Engine Optimisation (SEO), Paid Search (Google AdWords) and Social Media. Today, we would