Top branding trends businesses should follow
Branding is nothing new as an important part of any business marketing strategy. Quality branding makes you and your products memorable and can effectively distinguish you from your competitors. It can and should build trust in your company and your product(s), which, in turn, attracts and retains customers. Effective branding isn’t easy, but we can help make it easier by letting you in on the top branding trends that your business should follow. And, of course, should you want a little more guidance, we’re always here to help! Top Branding Trends Your Business Should Follow: 1. It’s not about what you do, it’s
15 Graphic Design Trends for 2020
Every year there’s new approaches to graphic design, and this year’s no different. There are plenty of new waves to be made! But a new decade doesn’t necessarily mean only new concepts either. Some of this year’s biggest trends will be continue on from last year, while others are making a comeback as they re-emerge from hibernation. Here are 15 graphic design trends that we expect to see in 2020. 3D Depth & Realism The 3D trend is still as strong ever thanks to modern technology and software capabilities. The realism it provides gives your product or brand an authentic feel. Monochrome The use
Top Tips for Blogging
Blogs are everywhere and they are everywhere for a reason: In short, when done right, blogs are great for business because they: ✔ Give voice and authenticity to products and brands, ✔ Provide a great means of communication to, from, and amongst customers and potential customers, ✔ Build SEO into your website to increase and improve your online presence. But how do you have a great blog that accomplishes all three? If you’ve already got a blog started and just aren’t seeing the response to it you had hoped or anticipated, here are our top tips to get it turned around and back on
8 Ways to be More Productive Using Free Tools
Looking to be more productive this year but don’t want to spend your hard-earned cash on new tools? Well look no further, we have got you covered! Here are 8 free tools that can help you accomplish your productivity goals of 2020. Evernote Keep all your notes, checklists, ideas, photos, & recordings in one place, tag them with keywords or sort them into categories to easily search them later for that key piece of information, all with the peace of mind of knowing that they’re automatically saved so you can access them from any device, online or off. Exciting features of the
Digital Marketing Trends for 2020
It’s well-known that digital marketing evolves at insanely fast speeds. Each year it seems that there are a ton of innovations, bringing new solutions to branding and helping businesses better communicate with their audiences. But, how do you stay on top of all these changes? At Peppermint, we do it by looking ahead at the trends to come, and this year we’ve put together the most important we’ve found to help you up your marketing game in 2020. Less Intrusive Video Ads It’s no secret that consumers aren’t big fans of intrusive ads. In fact, a 2017 study found that the least
Social Media Marketing Trends for 2020
Since the dawn of Facebook way back in 2004 alongside the evolution of smartphones, social media has slowly been working its way into our lives. Now racking up a total of over 3.4 billion users worldwide, it’s safe to say that this is a pretty huge industry! With an audience like that, it’s no surprise that businesses were soon jumping at the chance to market on it - and for good reason too. With global reach, in-depth analytics, and targeted ads, it’s revolutionised the way we advertise ourselves. So, as we move into a new year - and decade - it’s
Innovative web design trends for 2020
When it comes to design, trends are constantly changing - even in the digital world! New tech and innovations mean that web design rarely sits still, and to make sure you’re providing your customers with the best experience it’s important you move with it. To make sure you keep up this year, check out the top web design trends we’ve picked out for 2020 and get inspired. 1) Getting Darker Example: New JUMO Concept incorporates dark design into their website to match their products and enhance the sleek, modern feel. A hit this year will simply be turning the lights down on your
Why Digital Marketing Is Important to Any Business
There’s no denying that we live in a digital age. From Googling every little thing that crosses our minds to spending large amounts of time scrolling through social media, it seems that our lives are moving more and more online. In fact, a fifth of people now spend more than 40 hours a week plugged into the digital world! So, it’s no surprise that businesses are jumping online too, transferring from traditional to digital marketing to grow their brand. But why is this so important to do, and how could it help you? The Rise of Digital The past decade alone has
Is it Time for a New Website?
Your business’ website is the beating heart of your brand. It’s the place your audience will go to when they’ve heard your name and want to know more, or perhaps even just searched for something you’re offering, and it’s the key to winning them over. But, if your website isn’t up to scratch and doesn’t make the right first impression, you might send potential customers straight into the arms of your competitors. This is why it’s so important to know when you’ve got a great site and when yours might be in need of a bit of a makeover -
New trends in SEO Marketing for 2019
As a full service advertising, marketing and design agency, the Peppermint team is very aware of the importance of Search Engine Optimisation (SEO) for our clients. We have SEO experts working with us who know all the tricks and tools to ensure that our clients’ websites reach the top rankings in the shortest possible time, and you can be sure that if you are a Peppermint client that we will do everything to make sure you achieve and maintain a high Google ranking. SEO is changing in 2019 SEO is changing all the time and we’ve been looking at some of the SEO