Back in 2022, Google announced the launch of its helpful content update, with the aim of targeting content that ‘seems to have been primarily created for ranking well in search engines, rather than to help or inform people’. Having been applied site-wide, this update sought to weed out the sneaky cheats and tricks employed by many websites using so-called ‘Parasite SEO’ tactics. More recently, at the end of September 2023, Google rolled out their latest version of the Helpful Content update, which includes a range of new standards and regulations to work to, including the use of Artificial Intelligence. In this blog,