Why Businesses Need to Migrate to the Latest Version of Google Analytics
If you're a business owner on the Costa del Sol, you might be aware of the importance of tracking and analysing your website's performance. Google Analytics has been the go-to tool for many years, providing valuable insights into website traffic, user behaviour and conversion rates. However, Google recently released its new generation of Analytics – Google Analytics 4 – and the deadline for upgrading is looming. On 1st July 2023, standard Universal Analytics properties will no longer process data, meaning that it could have a significant impact on your campaign performance. In this blog post, we'll explore why migrating to Google Analytics
What is ChatGPT
What is Chat GPT and how could it benefit my business? Chat GPT, or Generative Pre-trained Transformer, is a cutting-edge natural language processing (NLP) model developed by OpenAI that can generate human-like responses to text-based inputs. As a result, businesses can leverage Chat GPT to improve customer engagement, enhance their marketing efforts, and boost their bottom line. At first, it might sound a little bit too techy, or complicated, but we promise that it couldn’t be further from the truth! So to get you started, Peppermint are here to take a look at some of the ways Chat GPT could benefit your
Mobile First Indexing
Mobile-First Indexing: A Guide To Making Your Site Mobile Friendly When was the last time you used your desktop or laptop to search for something on Google? Probably a long time ago, right? Well, almost two thirds of all searches are now made on mobile phones, and that figure is constantly growing, so it came as no surprise that back in 2018, Google announced that it was rolling out mobile-first indexing. Now, in 2023, a few years into the practice, mobile-first indexing is enabled by default for all new websites, so it’s an absolute must to ensure that your website doesn’t
Is Yahoo search coming back?
Just a few days ago, Yahoo Search cryptically tweeted a very bold statement alluding to a potential big announcement regarding web search: Naturally, this prompted the internet (mostly Twitter) to speculate whether Yahoo was indeed making its big comeback after all these years, or if it was just the work of a cheeky social media manager. But one thing is for sure: it’s gotten a lot of us feeling very nostalgic. The closure of Yahoo Directory Unfortunately, Yahoo’s struggle and inevitable downfall has been well documented over the years, announcing closure after closure across many of its services. Perhaps the most disappointing of
Get Your Business on Apple Maps
“Siri, what's the weather going to be like tomorrow?” “Siri, tell me a joke.” “Siri, where's the best restaurant / digital marketing agency / [insert your industry] in Marbella?” You can ask Siri anything because Siri knows all. That is, of course, if she's supplied with the information. And while the weather forecast or the funniest jokes on the internet may come preprogrammed into your and your customers' iPhones, your business' information does not. That means that it falls to you to put it there. It's an important job, too. Hundreds of millions of iPhones are currently on the market and Apple Maps is by far the most