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Peppermint Creates SL

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The Importance of Cross Channel Shorts

The landscape of digital marketing and social media is constantly evolving, and so are the demands from its users. In today’s fast paced world, capturing the attention of your target audience is no mean feat. People are craving more content, but they have much less time on their hands. But at the same time, they also want their content to be entertaining, informative, and valuable – it’s a big ask! So, how do we attract the attention of someone with very little time?

Well, we create video content in a way that is easy to digest and allows users to dip in and out at their leisure. Time, after all, is a precious commodity, so bite-sized content, such as short-form video content, offers a quick and convenient solution to brand awareness, engagement, and conversion opportunities.

With social media giants like TikTok dominating the video content market, it’s evident that short-form video content is one of the most important ways we can build brand awareness, increase engagement and visibility for a business.

In this blog, we’ll be looking at the rise of short-form content, exploring why it has become the preferred choice for consumers, and how you can utilise your short form video content across multiple channels.

What are short form videos?

Short-form video content is any video that’s between 30-60 seconds long. Their purpose is to provide viewers with short, bite sized pieces of information that a user can easily digest. The best examples of short-form video content can be found on TikTok, Instagram Reels and YouTube Shorts. It has very quickly become one of the most popular forms of social media content, so if your business isn’t jumping on the trend, you need to start.

Why are short-form videos so important?

You only need to look at the success of TikTok to understand that short form video content is king. In fact, 73% of consumers now prefer short-form videos, and as a consequence, many users are much more likely to watch the video the whole way through.

Unlike longer videos, short-form videos have unlocked the ability to deliver a message quickly. When short videos are created properly, you can convey your brand, its values, and its products in just a few short seconds – and keep your viewers interested.

Short form videos are much more likely to go viral due to their shareability, as users can quickly and easily share a shorter video with their friends and followers. In turn, this can create a conversation that raises brand awareness far more quickly than other types of content.

Repurposing short-form video content

The great thing about short-form video content is that it can be shared across multiple platforms like TikTok, Instagram Reels and YouTube Shorts, without having to create tailored strategy for each one. When you repurpose your short-form video content across different channels, you’ll be able to reach a much wider audience. Different platforms attract different demographics, as well as different user preferences, allowing you to tap into various segments of your target market on a wider scale.

Whilst it’s worth noting that not all content will perform equally across different channels – it’s also important to consider that not all users engage with content in the same way. By using cross-channel shorts, you’re providing your followers with different formats for users to engage with your content, therefore increasing the likelihood of catching their attention.

Cross-posting short-form video content can also increase your conversion opportunities. For example, if you’re launching a new product, you can create short teaser videos to generate interest and discussions ahead of the launch and then you can direct them to a landing or product page for more information. By leveraging multiple channels, you’re creating more points of contact and opportunities to convert leads into customers.

Social Media Marketing and Content Creation on the Costa del Sol

Around 30% of businesses aren’t utilising short-form video content because of a lack of time alone, so if this sounds like you – Peppermint can help!

Our experienced and knowledgeable team can help you to not only develop a strong social media strategy, but also create social content for your business that is meaningful, high-quality and tailored to your target audience.

If you want to stop blending into the crowd when it comes to your business, then get in touch with our digital marketing team here at Peppermint, to discuss how we can help take your business to new heights!