When it comes to online advertising, Pay Per Click (PPC) advertising is a powerful tool, but figuring out how to get the best out of it can be confusing. One big question that many people ask is whether they should rely on Google’s automated setups, or if they should handle things manually. In this blog post, we’ll be breaking down the basics and taking a look at the options available. Understanding Google's Recommendations Google Ads, the platform for PPC advertising, contains a feature called ‘recommendations.’ These are suggestions from Google on how to improve your ad campaigns, but they also cover things